Samsung Announces New Pocket-Sized, Full HD Camcorder




HMX-E10 Adds Style and Flexibility to Samsung's Growing Camcorder Family, Allowing Consumers to Picture Themselves in the Fun



Ridgefield Park, NJ (July 28, 2010) -  Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, today added to its point-and-shoot camcorder lineup with the introduction of the innovative HMX-E10. Offering full-HD resolution, the Samsung HMX-E10 is highlighted by a versatile, 270-degree swiveling lens that enhances consumers' creativity and allows them to add their own unique views to their video by being able to record from just about any angle. The HMX-E10's swiveling lens also brings a new sense of fun to recording video, and gives consumers the ability to step out from behind the camcorder and put themselves in the frame with their friends and family.

            Samsung has also strived to simplify the way consumers share content with others through the HMX-E10, with the innovative built-in USB port function. The USB feature enables users to connect the camcorder directly to any computer without added attachments like a USB cable, allowing consumers to share important moments wherever they are. The USB connection can also be used to charge the battery.

            "Samsung is focused on introducing features to its camcorders which address unmet needs and take the video recording experience to new levels for consumers," said Sangjin Park, President of the Digital Imaging Business, Samsung Electronics. "The HMX-E10 offers the image quality, ultra-compact design and built-in USB technology that consumers expect from this class of camcorder, but goes a step beyond, offering features such as a swiveling lens, versatile LCD screen and a range of smart filters, which give users the ability to do more and express their creativity."


Easy Connectivity and Sharing

            Samsung designed the HMX-E10 to help simplify the way consumers share their content with others. The camcorder features a built-in USB connection that gives users the ability to connect the camcorder to any computer without having to worry about always carrying around a separate USB cable. In addition, the HMX-E10 is also loaded with Samsung'splay‑edit‑sharing program, called intelli‑studio. This intuitive program gives users the ability to edit and play their video from any computer without having to install supporting software. This is extremely useful when traveling or when consumers are away from the own personal computers.

            An interactive and onscreen "upload" button on the HMX-E10 also makes uploading footage to the Web effortless. When connected to a computer with an internet connection, the one-touch "upload" button links directly to a specified content sharing Web site, such as YouTube™, and reduces the number of steps needed to successfully upload and share video.


High-Performance Sensor and Versatile Display

            At the heart of the HMX-E10 is a large, high-performance 1/3.2 inch CMOS sensor that captures impressive 1920x1080 full HD resolution video (30p / H.264) as well as eight mega‑pixel digital still images. On the back of the camcorder is a versatile, 2.7-inch wide, touch‑screen LCD that is set vertically. When recording video, the HMX-E10's LCD screen is divided into two sections; the top displays the live view showing what is currently in the frame and the bottom displays a series of touch-screen controls, including record, stop and play. Consumers can even rotate the swivel lens to utilize this screen to put themselves in the frame, allowing them to step out from behind the camcorder and become part of the action. When reviewing footage, consumers hold the HMX-E10 horizontally, so that they can leverage the entire display to view their video in widescreen.


Creative Controls

            The HMX-E10 is packed with a full range of fun controls which encourage consumers to get creative with their videos. Consumers can take advantage of several Smart Filters which adjust the HMX-E10 to produce unique lens and color effects. The camcorder's lens effects include miniature, which produces the tilt and lens shift effect, and vignetting, which produces the lomo effect. Color effects include defog, which mimics the use of a CPL filter, and sketch, which gives video a pencil drawing feel.





Image Sensor

·     1/3.2" CMOS


·     1x, Auto Focus (2x digital zoom) F2.2 Bright lens


·     2.7-inch Touch-Screen LCD, 230k


·     microSD


·     USB 2.0 (Built in)

·     HDMI

Unique Features

·     1920x1080 Full-HD Video

·     H.264 Video Format

·     8MP

·     Ultra-Compact Design

·     270° Swiveling Lens

·     HDMI Connectivity

·     Built-in USB

·     USB Charging

·     Smart Filters: Miniature, Vignetting, Defog, Sketch

·     Panorama shot

·     Built-In intelli-studio2.0 Software

·      One-Touch Upload to YouTube


Ivory / Black


September 2010



* Specifications and design are subject to change without notice.

For additional information regarding Samsung's 2010 digital imaging product lineup, including press releases, video content and product images, please visit


About Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

Sony Announces New NEX Digital Camcorder



SAN DIEGO, June 13, 2010 - Following the 25th anniversary of its industry-leading Handycam® product line, Sony today announced the innovative NEX-VG10 Interchangeable Lens HD Camcorder.

The new NEX-VG10 is the world's first consumer camcorder with interchangeable lenses and the first Handycam camcorder to feature an extra-large Exmor APS HD CMOS sensor.

"The NEX-VG10 takes Sony's Handycam line to the next level by allowing unprecedented artistic expression that isn't possible with conventional consumer video cameras," said Andy Bubala, director of Sony's camcorder business. "With this camcorder, video enthusiasts and photographers can now capture cinematic full HD movies and premium stereo sound."

Sony's NEX-VG10 Interchangeable Lens HD Handycam® Camcorder is equipped with the same Exmor APS HD CMOS sensor used in the "NEX-5" and "NEX-3" digital cameras and compatible with the high grade "E-mount" series of smaller, lighter lenses optimized for video shooting with silent operation and AF. It is also compatible with a wealth of "A-mount" interchangeable lenses used by Sony's existing α DSLR camera lineup via a mount adapter (sold separately), including award winning Sony G Lenses and Carl Zeiss® branded lenses.

Coupled with Sony's powerful BIONZ® processor, the camcorder's Exmor APS HD CMOS sensor realizes high resolution video and 14 megapixel still images. Approximately 19.5 times bigger than the standard sensor found in conventional camcorders, the APS HD CMOS sensor enables an extremely shallow depth of field. This allows videographers to achieve cinematic results with stunning background defocus (bokeh). Users can also enjoy DSLR-quality photo capture with features like Auto HDR, Handheld Twilight, and Anti Motion Blur, as well as catch fast action sequences with a continuous burst rate of up to seven fps.

The NEX-VG10 can capture full 1920x1080 high definition video at up to 24Mbps for amazing clarity and detail, ideal for recording on to Blu-ray Disc media. It also comes with an E-mount 18-200mm lens optimized for video shooting that offers a powerful 11x optical zoom in addition to a silent auto-focus system and Optical Steadyshot image stabilization with Active Mode for superior versatility.

Satisfying the needs of serious videographers, sound quality matches the stellar imaging performance of the NEX-VG10. Its Quad Capsule Spatial Array Stereo Microphone uses advanced processing algorithms to combine signals from four individual microphone capsules. The result is exceptionally clear stereo audio with high directional response, allowing videographers to capture more sound from their subject and less background noise. The camcorder also features dedicated inputs for optional external microphones and headphones to monitor sound levels.

The camcorder's TruBlack technology brings remarkably higher contrast and brightness to its 3.0" Xtra Fine LCD™ swivel display, delivering more natural, realistic colors and easier viewing in bright conditions. The LCD is supplemented by a high-resolution adjustable electronic viewfinder that helps framing, monitoring and capturing clear images.

Compact and easy to handle, the NEX-VG10 gives videographers the flexibility of a removable lens with the ergonomics and operability of a Handycam camcorder. An intuitive jog dial and hotkeys make it easy to navigate menus and adjust shooting parameters, including full manual control of Iris, Shutter Speed, Gain and White Balance for professional results.

Dual accessory shoes (Alpha Hot Shoe/Universal Cold Shoe) allow for many still photography and video accessories, such as the ECM-CG50 shotgun microphone and external flash lighting. There's also a choice of rechargeable battery options, including the NP-FV100 that provides up to 315 minutes of continuous HD shooting (may vary), and a specially designed soft carrying case.

Included with purchase as a download voucher ($99 value), Sony Vegas® Movie Studio HD Platinum 10 video editing software includes powerful tools for video compositing, color correction and sound mixing to produce cinema-quality HD movies with ease. You can also share your creations via DVD, Blu-ray Disc media, or upload to the web - all from one simple program.

The NEX-VG10 accepts both Memory Stick PRO Duo (including Memory Stick PRO-HG Duo) and SD (including both SDHC and SDXC formats) media. Users can record up to four hours of high definition footage (1920x1080, FH mode) when using the 32GB memory card.

Sony's Memory Stick PRO-HG Duo HX offers an industry leading 30MB per second transfer rate, which means Handycam users can upload video clips in a fraction of actual playback time.

Price and Availability

The NEX-VG10 will be available in September for about $2,000 and presales on will begin July 14. They will also be available at Sony Style® retail stores and at authorized dealers nationwide.

Additional Product Photos



Ortery Technologies: the Photosimile 5000 is Now Shipping

The World's First "Office Photography Machine" Now Shipping

Ortery Technologies Begins Shipping Photosimile 5000


LAS VEGAS --(Business Wire)-- Jan 07, 2010 -- Ortery Technologies, Inc. (South Hall Booth 32036)- Imagine walking up to a new office device, placing an object inside, and seconds later walking away with a professional photo for immediate use in all print, web and email communications. Taking its name from "facsimile", Photosimile 5000 is the next generation imaging device for the office.

This PC-controlled desktop photography studio, integrates a 28 x 28 x 28" light box (featuring 6500K daylight bulbs, an automated camera positioning system and built-in turntable) with a Canon SLR camera and powerful workflow software to simplify and automate business photography. With Photosimile 5000, anyone can create professional, shadow-free pictures ideal for web, print and daily business communication. No experience necessary!

The camera and light box connect to a PC via USB. Photosimile 5000 software controls the studio, camera location, turntable movement, camera settings, picture taking and processing workflows. Simply place an item inside, compose using Preview, Zoom and Crop commands in the software. Click Snap and the picture automatically downloads to the PC screen in seconds. Users can annotate, mask, email and batch process images with regards to file name, size, and resolution, watermarking and saving.

In addition to still photos, Photosimile 5000 creates professional 360-degree and hemispherical flash files. It's fully automated, fast and accurate. The turntable holds up to 25lbs and the system takes between 4 and 200 pictures per 360-degree rotation at 10 unique angles from 0 to 90°.

Ortery Real3D, included in Photosimile 5000 for image composition, creates full spherical, hemispherical and cylindrical animations with mouse control, image tagging and deep zoom capabilities to 14X. Resulting product animations are comparable to interacting with the physical product.

The Custom Define feature allows users to create and re-use custom sequences of photos at different camera positions and turntable locations.

"Photosimile 5000 offers everyone the opportunity to communicate more effectively using photos and animations," said Sam Shearer Managing Director, Ortery Technologies, Inc. "It was built to enhance daily business communication, but the ability to automate three dimensional image capture and digital presentation also has groundbreaking implications for ecommerce."

Photosimile 5000 runs on Windows XP, Vista and Window 7.

Founded February 2003 with offices in California and Taiwan, Ortery invents business photography automation solutions.

64GB and 48GB SDXC Memory Cards from Panasonic


LAS VEGAS, NV (January 6, 2010) - Panasonic today announced the availability of the company's first 64 GB* and 48 GB* SDXC Memory Cards. The new SDXC Memory Cards, the RP-SDW64GE1K (64 GB) and RP-SDW48GE1K (48 GB) are Panasonic's largest-sized GOLD cards with Class 10 speed specification. Featuring new advanced Super Intelligent Controller helps to improve the reliability of the card and extend its lifetime. The new 64 GB and 48 GB SDXC Memory Cards will be globally introduced in February 2010 with suggested retail prices of $599.95 and $449.95, respectively.

SDXC is the next generation SD Memory Card, a new standard for storing data more than 32 GB and up to 2 terabytes. The Panasonic 64 GB SDXC Memory Card features a massive 64 GB of capacity, making it ideal for recording AVCHD High Definition video, high-resolution, or even RAW still photos. When used with Panasonic's newly-released camcorders, such as the Panasonic HDC-TM55, the 64 GB SDXC Memory Card can record up to 8 hours and 30 minutes of video, while recording in the highest video quality in HA mode. Or when recording in 1920 x 1080i in HE mode, the SDXC Memory Card can hold approximately 27 hours and 30 minutes of video. The 48 GB SDXC Memory Card will have nearly the same capacity as a dual-layer Blu-ray Disc, and can hold 6 hours and 20 minutes of HD video content recorded in HA mode and 20 hours and 20 minutes when recorded in HE mode.

With the Class 10 speed specification and maximum data transfer speed of up to 22MB/s, the new Panasonic SDXC Memory Cards allows users to enjoy superb performance when using with an HD camcorder or a digital interchangeable lens camera, such as the Panasonic LUMIX DMC-GF1, for high-speed burst shooting when taking still photos.

The 64 GB and 48 GB SDXC Memory Cards, along with other Panasonic GOLD line Memory Cards, provide longer lifetime, thanks to the adoption of Panasonic's newly-developed Super Intelligent Controller, which evolves the current Super Intelligent Controller used in the Silver line Memory Cards. With the new Super Intelligent Controller, flash memories are automatically refreshed with error corrections, thus preventing data damages and providing longer lifetime.

The new SDXC Memory Cards include a new technology designed to minimize accidental corruption caused by a power interruption, such as the Memory Card being removed while data is being transferred. Panasonic's SDXC Memory Card robustness is reliable even under severe temperature condition from -13°F to 185°F**. For more information, please visit

*1 GB = 1,073,741,824 bytes. Usable capacity will be less. SDXC Memory Cards can only be used in SDXC host devices, which support the SDXC Memory Card.

**According to Panasonic testing.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations.  Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Information about Panasonic products is available at Additional company information for journalists is available at

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit

Casio Unveils New Digital Art Picture Frame

Casio's Digital Art Frame Transforms Images into Works of Art Using Picture Alteration Technology

Next-Generation Digital Imaging Product Revolutionizes Conventional Photo Frames

casio_digital_art_frame_1024.jpgDOVER, NJ, January 6, 2010 - Casio America, Inc. and its parent company, Casio Computer Co., Ltd., announced today that it has developed a revolutionary new digital imaging product that transforms ordinary digital photographs into works of fine art.

Utilizing a "snapshot-to-painting conversion" function to render digital photographs into creative and personalized artistic expressions, Casio's Digital Art Frame is unlike any conventional digital photo frame on the market. Going beyond simply decorating a home or office with a revolving view of favorite photographs, Casio's new product can actually create original photographic artwork from digital images, making it more enjoyable than ever to share images with friends and family.

"We are excited to announce yet another innovative product with unparalleled features distinctive to Casio," said Toshiharu Okimuro, Chairman of Casio America, Inc. "The Digital Art Frame adds personalization and artistic integrity to your conventional digital photo frame."

Gothic Oil Painting Style Example:
casio_daf_gothicoilpainting_example.jpgA truly next-generation digital imaging product, the Digital Art Frame converts ordinary photographs into vibrant works of art by using image recognition and image processing technologies. Users can create up to eight different authentic styles of art from a single photo at the push of a button: Water Color Painting, Color Pencil Sketch, Pastel Painting, Pointillism, Air Brush, Oil Painting, Gothic Oil Painting, and Fauvist Oil Painting.

The Digital Art Frame integrates Casio's superior facial recognition technology to create a work of art that highlights facial characteristics in the image, ensuring that people's faces are completely recognizable. Moreover, users can enjoy slide shows with automatic playback of photos, art, or both, just by inserting an SD card with photos on it.

The product also comes with Dynamic Photo, a popular function in Casio's digital cameras that enables the creation of composite moving images. User can combine moving characters directly on the Digital Art Frame. With the included Art Dynamic Photo function, which applies snapshot-to-painting conversion to the Dynamic Photo images, users can create moving works of art to impress and entertain family, friends and guests.

The Digital Art Frame also uses Adobe® Flash® Lite™ playback technology, which allows users to display preset Flash content, such as clocks and calendars, to add a decorative accent to just about any type of room. Users can also download additional content from the internet. Or they can use family photos to make their own homemade clocks and calendars, by combining the Dynamic Photo and snapshot-to-painting conversion functions on the Digital Art Frame and images from a Casio digital camera with high-speed burst shooting.

Packed with all these new features, Casio's new Digital Art Frame is a quantum leap beyond conventional digital photo frames, which really do nothing more than replace photo frames for printed photos. Casio's Digital Art Frame unleashes the full creative potential of every user, providing entirely new kinds of fun for users to want to create and share images. The new product will be available in the spring of 2010.

Main Specifications* of the Digital Art Frame
* Applies to the prototype and so may differ from the actual product.

  • Display: 10.2-inch WSVGA color LCD
  • Internal Memory: 2 GB
  • Card Slots: SD × 1
  • Compatible Cards: SD/SDHC
  • Input-output Terminal: USB (Type A) × 1
  • Audio: Stereo speakers
  • Connectivity: Wireless LAN (IEEE802.11b/11g)
  • Power Source: AC100-240V
  • Compatible Files: Still images (JPEG/BMP/PNG/RAW), video (Motion JPEG), audio (MP3/WAV)
  • Main Functions: Picture alteration, slideshow, Dynamic Photo, index display, automatic recognition of height and width, rotation, zoom, clock, calendar, alarm
  • Power Saving: Automatic display on/off using viewer proximity sensor, light sensor, and schedule setting, automatic power on/off
  • Size: 1.03×8.19×1.18 inches
  • Weight: 2.75 lbs

Adobe and Flash are trademarks of Adobe Systems Incorporated.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit

Google Releases New Android Phone with 5MP Camera: the Nexus One

Google Launches Nexus One, contributing further innovation to the Android ecosystem


MOUNTAIN VIEW (January 5, 2010) - Google Inc. (NASDAQ: GOOG) today unveiled a new way for consumers to purchase an Android mobile phone, a web store hosted by Google. The company is also launching the first phone offered through this new model, called the Nexus One, which combines the latest in hardware from HTC Corporation with the newest Android software. 

The goal of Google's new consumer channel is to provide an efficient way to connect Google's online users with selected Android phones. The online experience of the web store has been designed with a focus on simplicity.

Through the web store found at, consumers can buy the Nexus One without service (meaning any GSM network SIM card can be inserted into the device), or purchase the phone with service from one of Google's operator partners. As new phones come to market through this channel, consumers will benefit from the ability to match a phone of their choice with the service plan that best meets their needs. Operator prices and plan details will be featured on the site.

"The Nexus One belongs in the emerging class of devices which we call 'superphones,' with the 1GHz Qualcomm Snapdragon™ chipset making it as powerful as your laptop computer of three to four years ago. It's our way to raise the bar on what's possible when it comes to creating the best mobile experience for consumers," said Andy Rubin, VP of Engineering. "We look forward to working with handset manufacturers and operators to bring more phones to market through this channel worldwide."

Nexus One Hardware Features

  • Display: 3.7" AMOLED 480x800 WVGA display

  • Thinness: 11.5mm; Weight: 130g 
  • Processor/Speed: Qualcomm Snapdragon™ 3G QSD8250 chipset, delivering speeds up to 1GHz

  • Camera: 5 megapixel auto focus with flash and geo tagging

  • Onboard memory: 512MB Flash, 512MB RAM
  • Expandable memory: 4GB removable SD Card (expandable to 32GB) 
  • Noise Suppression: Dynamic noise suppression from Audience, Inc.

  • Ports: 3.5mm stereo headphone jack with four contacts for inline voice and remote control 
  • Battery: Removable 1400 mAh
  • Personalized laser engraving: Up to 50 characters on the back of the phone
  • Trackball: Tri-color notification LED, alerts when new emails, chats, text messages arrive

"The Nexus One represents the unique combination of design and innovation two companies like Google and HTC can have when they collaborate," said Peter Chou, CEO of HTC Corporation. "The Nexus One continues HTC's strategy of offering people a portfolio of phones that meet their diverse needs."

Nexus One Software Innovation

The Nexus One runs on Android 2.1, a version of the platform's Eclair software, which offers advanced applications and features including:

  • Google Maps Navigation: offering turn-by-turn driving directions with voice output.

  • Email: multiple Gmail accounts; universal inbox and Exchange support.
  • Phone book: aggregate contacts from multiple sources, including Facebook®.
  • Quick Contacts: easily switch between communication and social applications.  

  • Android Market: access to more than 18,000 applications.

In addition, the Nexus One introduces new functionality and software enhancements:

  • Enter text without typing.
    • Use a voice-enabled keyboard for all text fields: speak a text message, instant message, tweet, Facebook update, or complete an email.
  • Tell your phone what you want it to do.
    • Search Google, call contacts, or get driving directions by just speaking into your phone.
  • Take personalization to the next level.  
    • Dynamic, interactive, live wallpapers react to the touch of a finger. 
    • More widgets and five home screen panels allow for further device customization.
  • Capture camera-quality pictures and video with your device.
    • 5 megapixel camera includes LED flash, auto focus, zoom, white balance and color effects. 
    • View pictures and Picasa Web Albums in the new 3D Gallery.
    • Record Hi-Res MPEG4 video, and then upload to YouTube with one click.
  • Read your voicemail messages.
    • Get transcribed voicemail with Google Voice integration, without changing your number.

Pricing, Availability, and Future Plans

Nexus One is initially available from the Google web store in the US without service for $529 or starting at $179 with a two-year contract from T-Mobile USA. In the near future, Verizon Wireless in the US and Vodafone in Europe plan to offer services to customers in their respective geographies. Today, consumers can go to to learn about the Nexus One and place an order. We will initially take orders from consumers in the US and three other markets - the UK, Singapore, and Hong Kong.

In the coming months Google plans on partnering with additional operators, offering consumers access to a broad set of service plans. In the future we expect to launch more phones with Android handset partners and to expand the web store to more countries. 

About Google Inc. 

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit

10 Years of Innovation from the SD Association

SD Association Celebrates 10 Years of Innovation at CES 2010

Estimated 2.5 Billion Cards Shipped Since CES 2000


LAS VEGAS --(Business Wire)-- Jan 05, 2010 -- The SD Association changed the landscape for consumer electronics 10 years ago this week by introducing a globally interoperable SD memory card standard. The tiny and reliable family of SD memory cards has increased the usefulness, value and longevity of numerous consumer electronics by offering portability, upgradeability and interoperability. Today, SD memory cards store billions of memories, entertainment, information, music, photos, maps, games, and other applications used by millions of people every day on a myriad of devices including mobile phones, media players, computers, televisions, personal navigation devices, and cameras of all types.

With an estimated 2.5 billion SD memory cards shipped, SD is now the world-leading de facto interface of removable media. During the past 10 years, the SD Association shepherded SD technology from an upstart in the then-highly fragmented removable media market to a leader with nearly 80 percent market share today. The first SD memory cards offered a then-amazing 8 megabytes of storage capacity in the size of a postage stamp, while the latest specification, SDXC, will enter the market at 64 GB, an 8,000 times capacity increase over the first SD memory cards, and scaling up to 2 terabytes of storage in capacity.

Throughout its 10 years, SD technology has maintained backward compatibility with previous generations. This commitment allows SD, SDHC and anticipated SDXC host devices and memory cards to coexist today on retailer shelves and in consumers' homes. The basic form factors of SD memory cards - SD, miniSD and microSD - all share the same interoperability and plug-and-play convenience.

"The strength of the SD standard is proven every day in an always-evolving and fiercely competitive CE marketplace," said James Taylor, president of the SD Association. "The SD Association has created and maintained its winning standard by ensuring SD technology aggressively responds to innovative manufacturer requirements while meeting consumer expectations of simplicity and backwards compatibility."

SD Technology: Responding to Market Needs

The Association introduced the SD, miniSD and microSD form factors to meet market requirements for a staggering variety of consumer electronic devices. Both the miniSD and microSD memory cards freed the mobile handset market from storage constraints and boost the functionality of today's smart phones by providing limitless storage. Today, SD technology spans generations of memory card specifications, several card form factors, the SD host controller specification, an SD application program interface (API) and SD application specifications. These options and tools allow product manufacturers to leverage their SD capability across a variety of products and solutions. As a result, SD is used in hundreds of millions of products every day.

SD Timeline

In January 2000, Panasonic, SanDisk Corporation and Toshiba Corporation established the SD Association as a global standards organization promoting SD product acceptance.

2000 - SD Association launches 8 MB SD memory card, with expectations of seeing a 64 MB SD memory card by end of year

2001 - 128 MB to 256 MB SD memory card

2002 - 512 MB SD memory card

2003 - miniSD form factor introduced for mobile phones

2004 - 1 GB SD memory card introduced

2005 - microSD form factor introduced for smaller mobile phones

2006 - SDHC introduced with 4 GB to 32 GB storage

2008 - Embedded SD introduced

2009 - SDXC introduced for 64 GB to 2 terabyte storage, 32 GB SDHC memory cards debut

2010 - SD Association 10th anniversary; SDXC products to hit retailers

SD Association 

The SD Association is a global ecosystem of more than 1,000 technology companies charged with setting interoperable SD standards. The association encourages the development of consumer electronic, wireless communication, digital imaging and networking products that utilize market-leading SD technology. The SD standard is the number one choice for consumers and has earned nearly 80 percent of the memory card market with its reliable interoperability and its easy-to-use format. Today, mobile phones, Blu-ray players, HDTVs, audio players, automotive multimedia systems, handheld PCs, cameras and camcorders feature SD interoperability. For more information about SDA or to join, please visit the association's web site,

Omnivision Launches New 14.6-megapixel CMOS Imaging Sensor




SANTA CLARA, Calif., -- January 4, 2010 -- OmniVision Technologies, Inc. (NASDAQ: OVTI), a leading developer of advanced digital imaging solutions, today launched a 14.6-megapixel image sensor capable of delivering high-resolution still photography and full 1080p high-definition (HD) video at 60 frames per second (fps). The new OV14810 for digital still/video cameras (DSC/DVC) and OV14825 for mobile applications are among the very first sensors to achieve the highest quality in both video and photography for mainstream consumer electronics.

"With the new OV14810, the DSC and DVC market segments are converging, allowing consumers to have one device for capturing their most important photo and HD video moments," said Devang Patel, senior product marketing manager at OmniVision. "We also see the mobile phone segment moving to full HD video combined with higher resolution photography. We believe that our high performance OV14810 holds great potential for addressing these developments, and may therefore prove to be highly attractive in multiple market segments."

OmniVision's new 14.6-megapixel HD sensor uses its most advanced 1.4-micron OmniBSITM pixel architecture to achieve optimal performance and sensitivity in the industry's smallest format. The 1/2.33-inch OV14810 has an active array of 4,416 x 3,312 backside illumination pixels operating at 15 fps in full resolution, or delivering full 1080p HD video at 60 fps, using a binning feature to achieve higher sensitivity. In full HD video mode, the sensor also provides additional pixels for electronic image stabilization (EIS).

"Our OmniBSI backside illumination technology is now a proven technology for us, with millions of OmniBSI devices already shipped to customers," said Bruce Weyer, vice president of marketing at OmniVision. "The OV14810 represents a new milestone in digital imaging, bringing the most advanced pixel technology and sensor design to offer the highest quality video and photography in a single device." "The current trend in both mobile phones and digital cameras is strongly towards HD, and OmniVision's OV14810 is well-positioned to benefit from this move in the market," commented Brian O'Rourke, principal analyst for digital entertainment at In-Stat.

The OV14810 and OV14825 differentiate in chief ray angle (CRA), which optimizes each sensor for its end application: DSC/DVC and mobile. The sensor's small form factor, facilitated by its CSP packaging, allows for the development of ultra compact cameras. The OV14825 is also available in RW (bare die) for module integrators. The OV14810/OV14825 enables camera designs with a low-cost bill of materials and reduced power consumption. Both sensors are offered with industry-standard connectivity including LVDS, MIPI and DVP and do not require external IC components.

The OV14810/14825 products are sampling now with reference platforms available, and will enter mass production in Q2 2010.

About OmniVision
OmniVision Technologies (NASDAQ: OVTI) is a leading developer of advanced digital imaging solutions. Its award-winning CMOS imaging technology enables superior image quality in many of today's consumer and commercial applications, including mobile phones, notebooks, netbooks and webcams, digital still and video cameras, security and surveillance, entertainment devices, automotive and medical imaging systems. Find out more at

New VIXIA Line-up of Digital Camcorders from Canon

The New VIXIA Line Offers Advanced Touch Screen and Tracking Technologies Putting Ease-of-Use at Your Fingertips


Lake Success, N.Y., January 5, 2010 - Canon U.S.A., Inc, a leader in digital imaging technology, today announced an exciting new line of nine VIXIA High Definition flash memory camcorders. The 2010 high-definition lineup includes Canon's flagship VIXIA HF S-series, the compact VIXIA HF M-series and a new entry-level VIXIA HF R-series. Some new features enhancing Canon's 2010 lineup include a new Touch Panel LCD with an advanced tracking feature helping keep any subject - such as people, pets, or cars - in focus and properly exposed, even in a busy scene. Canon's new VIXIA lineup also includes an enhancement to its image stabilization system and an all-new HD-to-SD Downconversion feature allowing video to be easily uploaded to the web or burned onto DVDs. Select 2010 VIXIA camcorders are compatible with Eye-fi SD Memory Cards, allowing for wireless uploading of video content to a computer or favorite video sharing site via the Eye-fi card's wireless capabilities.

"Canon's new 2010 VIXIA Flash Memory camcorders deliver superior high-definition image quality in a compact, lightweight design and offer a host of new features to make capturing and sharing video easier than ever before," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

All of the new 2010 VIXIA High Definition camcorders retain Canon's proprietary imaging technologies - a Genuine Canon HD Video Lens, HD CMOS Image Sensor and DIGIC DV III Image Processor. The Canon Full HD CMOS Image Sensor and DIGIC DV III Image Processor have been further improved to reduce noise under low-light conditions and enhanced to deliver more faithful reproduction of purple and blue tones - for both video and photos. All of these proprietary technologies combine together to produce Full HD video that is stunningly lifelike with astonishing detail and clarity.

New Advanced Features:

  • Smart Auto: The Smart Auto mode makes shooting great video even easier by utilizing Canon's DIGIC DV III Image Processor to intelligently detect and analyze brightness, color, distance and movement and automatically select the best setting for the scene being recorded.
  • Touch & Track: Canon's new Touch & Track technology enables users to select a subject on the Touch Panel LCD that the camcorder will then recognize and track. This sophisticated technology recognizes faces, objects, even animals, ensuring that your subject will always be in focus and properly exposed.
  • Relay Recording: Relay Recording allows users to capture uninterrupted video when the primary recording media is full. The camcorder will continue to record a scene by switching from one memory source to the other as it fills up, so that you won't miss a moment of action.
  • Powered IS: In addition to Canon's Dynamic SuperRange Optical Image Stabilization, Powered IS provides an even higher level of compensation for subtle hand movement at the telephoto end of the zoom range. This new enhancement can be engaged by pressing the Powered IS button on the LCD panel.
  • HD-to-SD Downconversion: A new HD-to-SD Downconversion feature enables users to convert recorded high-definition video to standard-definition files while preserving the original HD video. These standard-definition files make it even more convenient to share video online or create a DVD.
  • Advanced Video Snapshot: Advanced Video Snapshot mode has been upgraded to provide the flexibility of capturing 2, 4, or 8 second video clips while recording or during playback.

    VIXIA HF S-series:
    The Canon VIXIA HF S21*/**, VIXIA HF S20*/** and VIXIA HF S200*/** Flash Memory camcorders are Canon's premiere camcorders with professional and easy-to-use features to allow anyone to capture outstanding HD video quality. The VIXIA HF S-series comes equipped with varying levels of internal flash memory and all feature two SD card slots for maximum storage capacity and easy video transfer. The VIXIA HF S21 and VIXIA HF S20 camcorders incorporate 64GB and 32GB of internal flash memory, respectively, and the VIXIA HF S200 records video directly to removable SD memory cards. Recording Full 1920 x 1080 HD video, these camcorders feature a Genuine Canon 10x HD Video Lens and a Canon 1/2.6-inch, 8.59-megapixel Full HD CMOS Image Sensor for stunning video and outstanding photos up to 8.0 megapixels. All three models in the VIXIA HF S-series include Canon's new 3.5-inch High Resolution (922,000-dot) Touch Panel LCD screen for a large, bright display and easy menu navigation, including Touch & Track technology. All of the models in this series also feature Canon's Smart Auto, Relay Recording, Powered IS, HD-to-SD Downconversion, and Advanced Video Snapshot.

    In addition, the VIXIA HF S-Series includes a host of professional features such as a built-in LANC terminal, and Native 24p (AVCHD) recording. For shooting outside on a sunny day, the VIXIA HF S21 includes a viewfinder which offers a reliable viewing environment when shooting in bright outdoor conditions. The VIXIA HF S21, VIXIA HF S20 and VIXIA HF S200 Flash Memory camcorders are scheduled to be available in April, and will have an estimated retail price of $1399.99, $1099.99 and $999.99 respectively.

    VIXIA HF M-series:
    The Canon VIXIA HF M31*/**, VIXIA HF M30*/** and VIXIA HF M300*/** Flash Memory camcorders offer consumers stunning HD video in an ultra-sleek, compact and lightweight body. The VIXIA HF M31 and VIXIA HF M30 incorporate 32GB and 8GB of internal flash memory, respectively, and the VIXIA HF M300 records video directly to an SD memory card. Recording Full 1920 x 1080 HD video, these camcorders include a Genuine Canon 15x HD Video Lens, a 2.7-inch Touch Panel LCD with Touch & Track technology, Smart Auto, Powered IS and Advanced Video Snapshot. In addition, the VIXIA HF M31 and VIXIA HF M30 models both include Canon's Relay Recording and HD-to-SD Downconversion. The VIXIA HF M31, VIXIA HF M30 and VIXIA HF M300 Flash Memory camcorders are scheduled to be available in April for an estimated retail price of $799.99, $699.99 and $679.99 respectively.

    VIXIA HF R-series
    The Canon VIXIA HF R11*/**, VIXIA HF R10*/** and VIXIA HF R100*/** Flash Memory camcorders are perfect for the budget-conscious consumer who wants Full 1920 x 1080 HD video. The VIXIA HF R11 and VIXIA HF R10 models incorporate 32GB and 8GB of internal flash memory, respectively, and the VIXIA HF R10 records directly to an SD memory card. All three models also include a Genuine Canon 20x HD Video Lens, Dynamic IS, Smart Auto and Advanced Video Snapshot. Both the VIXIA HF R11 and VIXIA HF R10 feature Canon's Relay Recording and HD-to-SD Downconversion. Additionally the VIXIA HF R10 will be available in three stylish colors, black, red, and silver. The VIXIA HF R31, VIXIA HF R30 and VIXIA HF R300 Flash Memory camcorders will be available in March for an estimated retail price of $699.99, $549.99 and $499.99 respectively.

    FS series:
    In addition to the new VIXIA High Definition lineup, Canon is also introducing two standard-definition camcorders, the FS31*/**, and FS300*/** Flash Memory camcorders. The Canon FS31 model records to 16GB of internal flash memory, while the FS300 records video directly to an SD memory card. Wrapped in a small and attractive package, the FS-series offers 41x Advanced Zoom to help capture great video even at extreme telephoto distances, as well as Dynamic IS. In addition, the Canon FS300 will be available in three fashionable colors, silver, red, and blue. The Canon FS31 and FS300 Flash Memory camcorders are available in March for an estimated retail price of $349.99 and $299.99 respectively.

    New Optional Camcorder Accessories
    The new Canon WP-V2 Waterproof Case allows you to capture exciting HD footage underwater, up to depths of 130 feet, with any of the VIXIA HF M-series Flash Memory camcorders. The ultimate camcorder accessory for underwater enthusiasts, this compact and lightweight housing seals the camcorder, allowing easy on-camera operation and control. The Canon WP-V2 Waterproof Case will be available in April for an estimated retail price of $599.

    Also new from Canon is the SM-V1 5.1-Channel Surround Microphone for the ultimate home theater experience. This new microphone is compatible with the VIXIA HF S-series and VIXIA HF M-series, allowing you to capture lifelike sound from all directions. The Canon SM-V1 5.1-Channel Surround Microphone will be available in April for an estimated retail price of $250.

    About Canon U.S.A., Inc.
    Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number four in the computer industry on Fortune Magazine's World's Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all products. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei - "all people, regardless of race, religion or culture, harmoniously living and working together into the future" - Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting

  • * This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be offered for sale or lease, or sold or leased, until authorization is obtained.

    ** A Product Report required by 21 C.F.R. § 1002.10 has not been submitted to the United States Food and Drug Administration for this product. This product is not, and may not be, offered for sale or lease, or sold or leased, until the required report has been submitted.

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    Canon Unleashes Four New PIXMA Wireless AIO Printers

    Julie Morgenstern, Organizing and Time Management Expert, Partners with Canon U.S.A.


    Lake Success, N.Y., January 5, 2010 - Wouldn't it be great to be outside, sitting on the deck, watching the birds fly by while drafting a business proposal rather than be stuck at a desk, bound by printer wires? Canon U.S.A., Inc., a leader in digital imaging, today announced the latest additions to the PIXMA Wireless1 Office All-in-One (AIO) series, the perfect remedy to ensure the view is not obstructed by a window shade. With added features ranging from sleek, stylish designs to improved functionality, these new models would be a great addition to any home office or expanding business looking to upgrade their equipment.

    In addition, Canon U.S.A. is partnering with renowned organization and time management expert, Julie Morgenstern, to offer advice and tips on effectively utilizing PIXMA AIO printers to help balance work and home schedule demands. The addition of these new products further builds Canon's commitment to providing quality and easy-to-use products which help improve overall workflow.

    "Providing consumers with the necessary tools to help achieve the goals they have set out for their business is something Canon strives to do," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "We feel that these new PIXMA products will provide consumers with the means to complete their work in a quick and easy manner, while not sacrificing the professional quality they require."

    The Canon PIXMA MX870, MX350 and MX340 Wireless1 Office AIO printers come equipped to handle roughly any assignment. With an innovative design and the ability to print images and documents from almost anywhere, the printers can be set up in almost any part of the home office or small business environment. From printing large presentations outlining new business objectives to creating professional quality images of a family vacation, the Canon PIXMA Wireless Office AIO printers answer the needs of business during the day while helping preserve the family's memorable moments at night.

    Developed to help increase overall work productivity, the PIXMA Wireless Office AIO products feature a new and improved operation panel enabling users to perform basic functions by simply pressing the Mode key. Users can easily select an operation to perform and navigate through menus and functions easier than ever before. A new addition to these printers is the Auto Document Fix feature which simultaneously helps deliver easy-to-view scan results for easy sharing and repurposing while sharpening and blackening document text to increase readability. When scanning documents, such as magazines or newspapers, Auto Document Fix removes the background and the show through from the other side of the page making it easier to view.

    The Auto Photo Fix II feature can be found on all the new models launched today as well. This feature helps correct common photo errors, such as underexposed images, helping users get the most out of them. Whether looking to enhance photos from a sunny family reunion or a dark auditorium from a child's play, Auto Photo Fix II can assist with features such as Multi-Zone Exposure Correction, improvements in overall face detection, scene analysis, plus brightness and saturation correction. For Apple iPhone users, the Canon Easy-PhotoPrint EX for iPhone (iEPP) application is available for free on the App Store and compatible with the new Wireless AIO printers allowing images to be printed quickly and easily shared with friends and family.

    Included on each PIXMA Wireless Office AIO printer is the ability to print up to four separate documents on the front side of one page of paper helping to improve organization and decrease consumption. This eco-conscious feature helps to reduce paper usage by limiting unnecessary printing while also improving business processes by helping to decrease the amount of time it takes to prepare large presentations. Further adding to paper reduction is the Easy-WebPrint EX (Windows only)2 software which helps make printing documents from the Web amazingly simple. The included Auto Clip feature lets users select a specific part of a Web page to print rather than having to print the whole page, thus helping to further conserve paper.

    With the emergence of cyber technology, it is more important than ever for businesses to be able to protect their documents and information from being compromised. Each of the new Wireless Office AIO printers can help protect PDF's by restricting access to printing or editing files without the proper authorization to help keep those high-priority documents more secure.

    For small business owners seeking a versatile, high-quality printer, the PIXMA MX870 Wireless1 Office AIO is more than qualified. The Advanced Media Handling capabilities with Auto Duplex copying, printing, incoming black and white fax documents and a two-way paper feed can help reduce paper usage and the amount of time to complete a project, making this printer a must-have for any business or home office. This high-quality and easy-to-use model utilizes five cost-effective individual ink tanks producing photo-lab quality images that can be shared with friends and family for years to come3. Using the ISO print speed standard, the printer will deliver output at approximately 9.4 ipm for black-and-white documents and approximately 6.1 ipm for color4. The 2.5-inch LCD Screen and Easy-Scroll Wheel allows for easy viewing of menus and images, further solidifying this printer's position as an office and home printing workhorse. The estimated selling price of the PIXMA MX870 Wireless Office AIO printer is $199.995.

    In today's business world, utilizing products that can perform multiple tasks is a necessity. Featuring a new beautiful design, these new printers have helped set the standard for performance yet again. For a high-quality printer at an affordable price, businesses just starting out should look no further than the PIXMA MX350 and MX340 Wireless1 Office AIO printers. The MX350 is loaded with many features making printing an easy task to perform. In addition to outstanding print quality, the 2.5-inch LCD Screen, Easy-Scroll Wheel, PictBridge, memory card slots6 and Ethernet with Wi-Fi connection provide users with a wealth of benefits to further enhance their printing experience. With an estimated selling price of $149.995, the MX350 is the perfect addition to any home office or microbusiness.

    For the first time on a Canon entry-level Office AIO printer, the PIXMA MX340 will not only feature an Automatic Document Feeder (ADF) but wireless connectivity as well. The inclusion of these two features will make this four-in-one printer with fax and photo capabilities the first in its class to have these features as standard. With an estimated selling price of $99.995, the PIXMA MX340 is the ideal printer for the home office worker who is interested in a high-quality, fax ready, easy-to-use product at an affordable price.

    PIXMA iP2702 Inkjet Photo Printer
    For an entry-level single function printer, the PIXMA iP2702 offers a wide array of advanced features. Utilizing Auto Photo Fix II and Easy-WebPrint EX (Windows only), this new single function printer produces both photos and documents of tremendous quality. Additionally, a 4"x 6" borderless photo can be produced in approximately 55 seconds7, helping to ease the process of creating a keepsake photo album from a special event. In addition, the new matte black and polished finish further adds to the overall aesthetics of this printer making it a welcome addition to any home setting.

    The estimated selling price of the Canon PIXMA iP2702 Inkjet Photo printer is $49.995.

    Canon U.S.A. Partners with Julie Morgenstern
    One of the major complaints among workers is with their personal organization and Canon is helping to be a part of the solution. As the best selling author on home organization, time management, business productivity, and decluttering, Julie Morgenstern has worked with numerous Fortune 500 companies to streamline their business practices and enhance employee efficiency. As part of Morgenstern's new marketing partnership with Canon U.S.A., she will provide monthly tips and organizational advice designed to assist those in need of getting their priorities in order.

    Additionally, Canon U.S.A. is holding a national home office makeover contest in which one lucky person, will receive a reorganization of their home office by Morgenstern and her team. For more information on the contest, please visit

    "My passion is helping people get their schedules and environments in order," Morgenstern said. "For years, Canon has developed many products that have helped to transform the way people run their offices and conduct business. The incorporation of a Wireless AIO printer in the home office not only consolidates the need for multiple devices but also increases overall office flexibility along with production."

    Generation Green
    Canon's commitment to the environment and helping to make it more sustainable is an inherent part of the Company's Kyosei philosophy and is incorporated into new product offerings. From duplex printing to ENERGY STAR® compliance and significant changes to product packaging, the Generation Green initiative is designed to provide partner companies, enterprise customers and consumers a way to identify and learn about the various environmentally conscious product features and solutions select Canon printers offer. For more information on Generation Green, and the many eco-conscious aspects of select Canon inkjet and laser printers, please visit

    About Canon U.S.A., Inc.
    Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number four in the computer industry on Fortune Magazine's World's Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all products. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei - "all people, regardless of race, religion or culture, harmoniously living and working together into the future" - Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting

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    Lensbaby Announces New Fisheye and Soft Focus Optics

    Two New Optics from Lensbaby® Expand a Photographer's Creative Possibilities

    Lensbaby Composer and new Fisheye and Soft Focus Optics are the perfect accessories for today's SLR camera owners looking to have fun with their photography
    Portland, OR (January 4, 2010) - (Virtual Press Office) -- The addition of the new Fisheye Optic and Soft Focus Optic to the Lensbaby Optic Swap System of lenses and interchangeable optics brings even more ways for Single Lens-Reflex (SLR) camera owners to instantly create fun and unique images in camera.  Each new optic is available for use with the Lensbaby Composer® and Muse®* SLR lenses.  In addition, the Soft Focus Optic is compatible with the Lensbaby Control Freak™ SLR lens.

    "With the introduction of these new optics, Lensbaby now offers photographers a complete Creative Effects SLR lens system with six different optic options," said Craig Strong, Lensbaby president and co-founder. "The award-winning new Fisheye Optic transforms a Lensbaby Composer into a fun fisheye lens and the new Soft Focus Optic creates images that are overall soft and diffused, much like a classic Imagon portrait lens. The Lensbaby Optic Swap System now offers three selective focus optics and three creative focus optics that provide even more options for consumers interested in creative photography."

    About the Lensbaby Fisheye Optic
    Recently awarded a 2010 Hot One Award from Professional Photographer magazine, the Lensbaby Fisheye Optic allows photographers to turn their Lensbaby Composer or Muse into a fisheye lens by swapping out the installed optic and dropping the new Fisheye Optic into the lens. This optic features an ultra-wide 12mm focal length capable of capturing a 160 degree fisheye angle of view from infinity all the way down to one half-inch from the front of the lens.  The Lensbaby Fisheye Optic features a system of interchangeable aperture disks, with possible aperture settings ranging from f/4 to f/22.

    Due to the extremely wide angle field of view, photographers who use a full-frame camera will generally see a black circle around almost the entire image, and smaller APS-sized sensor shooters will see black at the corners of their images. This black edge is typical for standard fisheye lenses. However, the Lensbaby Fisheye Optic features a creative lens flare effect that causes the edge areas that would ordinarily be black to glow with color whenever there are bright light sources in the image. The Fisheye Optic lens flare effect is particularly apparent when shooting with a full frame camera.

    The Lensbaby Fisheye Optic is available immediately for $149.95 (MSRP). 

    Fisheye Optic Product Specs:
    • Focal Length: 12mm
    • Six element multi-coated optical design
    • f/4 optic with aperture disks that range from f/5.6 to f/22
    • Focuses from one half inch to infinity
    • Removable disk aperture system
    • To change aperture, unscrew top element of Fisheye Optic and remove with Aperture Tool.  The aperture disk sits atop the bottom element

    *A special adapter is required to use the Fisheye Optic with the Lensbaby Muse. The Fisheye Optic is not recommended for use with the Lensbaby Control Freak.

    About the Lensbaby Soft Focus Optic
    The Lensbaby Soft Focus Optic works with Lensbaby's Creative Effects SLR camera lenses, the Composer, Muse and Control Freak. Images created with the 50mm focal length Soft Focus Optic feature a soft and diffused appearance which is ideal for portrait, botanical, nature, and artistic photography.

    The Soft Focus Optic features Lensbaby's magnetic disk aperture system. In addition to the standard round aperture disks for f/2 to f/22, the Soft Focus Optic also comes with three special soft focus multi-hole apertures that combine one large opening over the optic's sharp center with small openings over the optic's soft edges.  This hole pattern creates a sharp underlying image with a soft overlay.  Users can stack the soft focus apertures together or with standard Lensbaby apertures to vary the amount and appearance of the softness. In addition, the multi-hole apertures have the ability to create out-of-focus highlights that take on the shape of the aperture holes, further enhancing creativity.  When using the Soft Focus Optic, photographers need only to point the lens straight ahead to achieve a classic soft focus look.

    The Lensbaby Soft Focus Optic is available immediately for $89.95 (MSRP).

    Soft Focus Optic Product Specs:
    • Focal Length: 50mm
    • Multi-coated optical glass doublet
    • f/2 optic with aperture disks that range from f/2.8 to f/22
    • Creates images that are overall soft and diffused
    • Much flatter field of focus than other Lensbaby optics. Suited for variety of soft focus applications such as portrait, landscape, urban, and botanical photography
    • Magnetic disk aperture system
    • Degree of softness can be controlled by changing the special apertures, or stacking them with regular Lensbaby aperture disks
    • With the soft focus multi-hole apertures, bright, out-of-focus points of light take on the hole pattern's shape.  Photographers can control this creative effect by using standard Lensbaby apertures or choosing a low contrast background.

    About the Lensbaby Optic Swap System
    The Lensbaby Optic Swap System now features six interchangeable optics that can be swapped in and out of Lensbaby's Creative Effects SLR Camera lenses, the Muse, the Composer, and the Control Freak. Each optic creates a different type of creative image, giving photographers unlimited freedom to achieve their unique artistic vision.  The Double Glass, Single Glass, and Plastic Optics have a curved field of focus that allows the photographer to control depth of field in a unique way by creating a Sweet Spot of sharp focus that is surrounded by beautiful blur.  The other 3 optic options, Fisheye, Soft Focus, and Pinhole/Zone plate all feature a flat field of focus and create distinctive looks. 

    For more information about the new Lensbaby optics and the Lensbaby Optic Swap system, please visit

    About Lensbaby
    Lensbaby is a Portland, Oregon based manufacturer of award-winning Creative Effects SLR camera lenses.  Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby Creative Effects SLR lens system.

    Steve's Digicams - Breaking News - Sony 3/2/2009 Press Release


    Press Release - March 2, 2009


    Sony DSC-HX1 Carrying Case

    LAS VEGAS (PMA #F171), March 2, 2009 - Whether snapping photos of brightly colored fish just beneath the surface or recording snippets of the kids on safari in the backyard, the new additions to Sony's line of Cyber-shot and Handycam accessories will ensure that consumers are equipped for any moment worth capturing.

    Key to Fashion and Function: Accessorizing Well

    From the great outdoors to the family great room, Sony is offering shutterbugs and videographers practically everything they need to get the perfect shot, including new underwater housing devices, high-definition (HD) lenses and output cables, tripods and accessory packs for sports and outdoor enthusiasts, as well as a full line of fashionable and functional cases and camera bags.

    Getting the Perfect Shot - Even Underwater - Made Simple and Safe

    Sony's new marine packs for the Cyber-shot W (model MPK-WE for about ) and T-series digital still cameras (model MPK-THH, MPK-THGB for about ) will enable eye-popping underwater photography and movie clips of both marine life and life in the pool this summer, down to 132 feet (40m.) The packs are designed to work seamlessly with the DSC-T900, DSC-T90 and other W-series Cyber-shot cameras.

    The Sony SPK-WB sports pack for the Cyber-shot DSC-W290 lets snorkelers and swimmers take shots in up to 10 feet (3m) of water and also acts as a scratch-resistant silicon jacket when the waterproof adaptor is removed--all for about .

    For Handycam camcorder usage in wet conditions, the SPK-HCE sports pack consists of a hard-plastic housing that shields the camera from rain, snow and other moisture. It can also be submerged for underwater video capture of watery worlds up to 17 feet (5m) deep for about .

    The Sony APK-WB and APK-THAB Aqty packs for Cyber-shot DSC-T90 and W-series cameras protect the cameras from splashes near the pool and offer waterproof protection in up to 5 feet (1.5m) of water. The APK-WB pack will be available for about and the APK-THAB pack for about . Power and Protection for Cameras and Camcorders On-the-Go

    Protecting footage and memories and making sure the fun never stops due to a rundown battery is the sole purpose of the additions to the full line of accessory kits that include cases and extra batteries for both Cyber-shot and Handycam models. The Sony ACC-CBK accessory kit includes a battery (NP-BK1) and case (LCS-CSQ), and works with the Cyber-shot S-series models, and with the brand new Webbie HD camera (model MHS-PM1), retailing for about .

    For the Cyber-shot W series models, the ACC-CMFG accessory kit, which includes an NP-FG1 battery, LCS-CSQ case and convenient Memory stick Duo reader/writer, is also available for about .

    The ACC-HDH6 camcorder accessory case protects Handycam models by shielding them from rain or snow and facilitates capturing great footage. The ACC-HDH6 kit, which will be available for about , comes with an extra battery, carrying case and HDMI cable, and may save consumers up to when purchased as a kit.

    Help protect your Handycam camcorder in your bag, backpack or purse by using the snug-fitting LCS-BBD "bag-in-bag" carrying pouch. The scratch-resistant case provides an added layer of protection for Handycams, and comes in black, red and blue allowing easy access to the camera and a useful built-in strap, and is available now for about .

    Various cases are available for Sony Cyber-shot cameras as well as Webbie HD cameras.

    Sony DSC-HX1 VCL-DH1757 1.7x Telephoto Conversion Lens

    Refocus and Keep it Steady with Lenses and Tripod

    Sony introduces additions to its line of tripods and lenses - plus a telephoto lens (VCL-DH1757, retailing for about ) designed exclusively for the brand new Cyber-shot DSC-HX1 camera. The high-grade 1.7x tele-angle conversion lens offers increased detail even at the far edges of an image. Also new for the HX1 is the premium soft carrying case (product LCS-HE, retailing for about ) that helps protect it from dust and scratches and comes equipped to hang from a belt loop or backpack strap and also has a pouch for a spare battery.

    Also new to the existing line is the lens adaptor for the Cyber-shot DSC-H20 (model VAD-HA, retailing for about ) and the high-grade wide conversion lens (model VCL-HGA07) for Handycam products which allows video capture at angles that are 40 percent wider than the supplied lens and offers certified HD picture quality.

    Keeping video steady and allowing for hands-free shooting are two attributes that are central to the Sony tripod line, including the VCT-50AV audio/video tripod with remote control. The remote offers easy access to major camcorder functions. The Guide Frame feature helps to position subjects correctly, while the Slow Zoom feature also holds the camcorder steady while zooming. The VCT-50AV tripod is available now for purchase at about .

    All in the Sony Digital Imaging Family

    All of the new products announced compliment and supplement Sony's existing lines of DI accessories including the indispensible Sony Bluetooth microphone (model ECM-HW2) for recording audio from up to 300 feet away. It is compatible with Sony camcorders with AIS (active interface shoe). The ECM-HW2 also allows for two-way communication through the headphone jack on both the microphone and receiver units.

    Effortless geo-tagging is also available through the Sony GPS-CS3KA GPS unit kit, which allows camera and camcorder users to display their current position and tag photos taken in any location worldwide. The unit also has a built-in Memory Stick and SD card slot for simple photo date synchronization with all compatible DI devices, and the supplied Picture Motion Browser (PMB) software offers easy upload of information onto online map album services.

    The ECM-HW2 is available now for about and the GPS-CS3KA can also be found for on and at Sony Style retail stores.

    Pricing and Availability

    All new Sony accessory models will be availabile for spring 2009 online at and at Sony Style retail stores (, at military base exchanges and at authorized dealers nationwide. Pricing on Sony's new and existing line of accessories can also be found on Presales will begin for the new line of Sony DI accessories online at

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    Steve's Digicams - Breaking News - Sony 2/17/2009 Press Release


    Press Release - February 17, 2009


    Sony Cyber-shot DSC-T900

    SAN DIEGO, Feb. 17, 2009 - Sony today announced five new Cyber-shot cameras (models DSC-T900, DSC-T90, DSC-W290, DSC-W230 and DSC-H20) that make it easier to take the best pictures without changing settings. The intelligent auto mode, available on the T900, T90, W290 and H20 models helps "think" for you and detect scene conditions then adjust settings, especially in difficult lighting scenarios.

    "This camera provides a seamless experience," said Karim Noblecilla, senior product marketing manager in Sony Electronics' Digital Imaging Division. "You can go from a walk in the park to taking pictures of a flower and then back to beautiful landscapes or indoor birthday parties, and the camera will know what to do to get the best shot."

    Additionally, intelligent auto mode enhances pictures of faces to capture natural skin tones, identifies when your subject has closed eyes, and helps reduce blur without damaging image quality.

    Sony Cyber-shot DSC-T90

    Sony has combined three key technologies to make these cameras smarter.

    Intelligent scene recognition (iSCN) detects up to eight scenes, recognizing objects, faces and lighting conditions (e.g. low light and backlight). Then, in one-thirtieth of a second, it changes the setting to get the best shot.

    Face detection registers up to eight faces; adjusts focus, exposure, white balance and flash; and detects motion. This intelligent camera combines face detection with iSCN, featuring blink detection. It takes two pictures and saves the one in which the subject's eyes are the least shut.

    Sony Cyber-shot DSC-H20

    The W290 and H20 cameras also have selected-face memory, allowing you to zero in on the main subject's face. The next time the camera detects the priority face in the frame, it will automatically focus on that person.

    The W230 model has iSCN that detects up to five scene conditions, face detection with child and adult priority, and the Optical SteadyShot image stabilization feature. You can turn on these features in auto mode to make the W230 camera intelligent.

    Sony Cyber-shot DSC-W230

    All of the new cameras have the Optical SteadyShot feature and Smile Shutter technology. The Optical SteadyShot image stabilization feature helps prevent blur due to camera shake without impacting image quality. Equipped with Sony's Smile Shutter technology, these cameras automatically capture a smile the moment it happens.

    Another advanced feature that sets these cameras apart from most digital still cameras is iSCN advanced. Noblecilla said the iAuto feature increases the chances of getting a great shot. You can also set up iSCN advanced as a permanent feature. When the scene has difficult lighting such as backlight or low light, the camera will take two shots within a fraction of a second using two alternative settings, so you can select which picture you prefer. HD Movies

    Sony Cyber-shot DSC-W290

    The W290, H20, T90 and T900 cameras feature wide and full-screen 720p movie recording at 30 frames per second in fine, standard and VGA recording modes. The 720p movie resolution is three times higher than VGA movies.

    The movie function is based on the MPEG4 codec for video compression. Plus the T900 has a stereo microphone. Benefits of the format include high-quality video as well as PC-friendly files that are easy to download, upload and share. Style and Color

    With a compact design for easy on-the-go portability, the DSC-T90 and DSC-T900 cameras are 15 millimeters and 16.3 millimeters thin, respectively. 2009 line of W and T colors come in a pallet of colors to match your unique style.

    Powerful Core Features

    The W230 camera has 12.1 megapixels, 4x (30mm) Carl Zeiss Vario Tessar optical zoom lens and 3-inch (measured diagonally) LCD screen. The W290 model adds a 5x wide (28mm) optical zoom lens.

    The T90 camera also has 12.1 megapixels and a 4x Carl Zeiss Vario Tessar optical zoom and 3-inch (measured diagonally) wide touch-panel LCD screen. The T900 camera adds a larger 3.5-inch Xtra Fine LCD screen that delivers high resolution images (921,600 dots), which is approximately four times higher than conventional LCD screens.

    The H20 model features 10.1 megapixels, a 10x Carl Zeiss optical zoom lens and a 3-inch (measured diagonally) LCD screen.

    Easy navigation

    Sony has simplified the display of options on most of these cameras to make it easier for customers to use them. The most commonly used features include shooting mode, zoom, play, delete and Smile Shutter. These are available at a click or touch of a button. More sophisticated users can select other shooting modes or change the settings using the menu button.

    Tools to Edit, Archive and Share

    These cameras are equipped with tools to edit, archive and share. They have in-camera retouch features like red-eye correction and image management to easily sort through thousands of photos in calendar view or album view. You can group favorites and filter by baby, adult, all faces or smiles. The PhotoMusic feature offers an HD slideshow mode with transitions and music for viewing on the camera or television.

    The HD output feature lets you view images in high-defintion, although HDMI and component cables are not included. The T900 camera is bundled with a camera stand that allows HDMI connectivity, but the cable is not included.

    Bundled Picture Motion Browser (PMB) software allows you to quickly organize images on a compatible PC and upload images to the Web. You can search and organize images by event, smile or face, including children and infants. Then you can display them in calendar or chronological views organized into folders.

    Pricing and Availability

    Consumers can start pre-ordering these cameras in March at They will be available for purchase in April online at, at Sony Style retail stores (, at military base exchanges and at authorized dealers nationwide.

    • The T900 camera will be available in silver, black, red and bronze for about .
    • The T90 model will be available in silver, black, pink, blue and brown for about .
    • The W290 model will be available in silver, black, blue and bronze for about .
    • The W230 camera will be available in silver, black, blue and red for about .
    • The H20 camera will be available in black for about .

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    Steve's Digicams - Breaking News - Polaroid 01/08/2009 Press Release


    Press Release - January 8, 2009

    Polaroid Introduces the Polaroid PoGoTM Instant Digital Camera

    Digital version of the company's iconic instant camera

    LAS VEGAS (January 8, 2009) - Today Polaroid announces the launch of the Polaroid PoGo Instant Digital Camera, the first digital camera and instant printer combination available in the U.S. and Europe that is portable enough to take anywhere. With the push of a button, consumers can select from among the digital photos on the camera, crop or edit them and in less than 60 seconds, print full-color, 2x3-inch prints - all with a single device.

    "This is the digital version of our traditional instant camera, which consumers have loved since the 70s," says Jon Pollock, vice president and general manager, Digital Imaging. "With this product, Polaroid will bring the magic of instant photography to a whole new generation. It's what consumers have told us they want - a fun, easy way to use a digital camera to print photos and share their memories instantly."

    The Polaroid PoGo Instant Digital Camera is the second product in the Polaroid PoGo family of products. Like the Polaroid PoGo Instant Mobile Printer, which hit store shelves in July 2008, the Polaroid PoGo Instant Digital Camera uses the same ZINK Photo Paper and ZINKTM Zero Ink Printing Technology from ZINK Imaging. ZINK Zero Ink is an ink-free printing technology which replaces ink cartridges or ribbons with ZINK Photo Paper - a composite material that has embedded, heat-activated dye crystals. Before printing, ZINK Photo Paper appears white like regular photo paper. Once the pictures are printed, they are immediately dry to the touch, durable and smudge and water resistant.

    The Polaroid PoGo Instant Digital Camera offers a full-feature digital camera with 100 percent inkless printing, 2x3-inch sticky-backed photos with or without fun borders and the advantage of reviewing the captured photos on a three-inch color LCD screen before printing. The instant digital camera measures 4.7- inches wide by 3-inches tall and weighs only 10 ounces.

    "Unlike traditional instant film, photos from the Polaroid PoGo Instant Digital Camera emerge fully developed," Pollock says. "While many of our most passionate customers tell us "shaking" a Polaroid photo is part of the fun, with any Polaroid photo, the "shake" is totally optional."

    The Polaroid PoGo Instant Digital Camera will be available beginning in March 2009 at major retailers for a suggested retail price of . Ten-packs of ZINK Photo Paper, which can be used in both the Polaroid PoGo Instant Digital Camera and the Polaroid PoGoTM Instant Mobile Printer, retail for .99 and 30-packs for .99, and are widely available at national retailers everywhere.

    The History of the Polaroid Corporation (from Wikipedia, the free encyclopedia)

    Polaroid Corporation was founded in 1937 by Edwin H. Land. It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company's flagship product line until the February 2008 decision to cease all production in favor of digital photography products. The company's original dominant market was in polarized sunglasses, an outgrowth of Land's self-guided research in polarization after leaving Harvard University after his freshman year �" he later returned to Harvard to continue his research.

    After Polaroid defeated Kodak in a patent battle, Kodak left the instant camera business on January 9, 1986.

    Polaroid developed an instant movie system, Polavision, based on the Dufaycolor process. The product arrived on the market when videotape based systems were rapidly gaining popularity. As a result, Polavision was unsuccessful and most of the manufactured product was sold off as a job lot at immense cost to the company.

    The company also was one of the early manufacturers of digital cameras, with the PDC-2000 in 1996, however they failed to capture a large marketshare in that segment.

    On October 11, 2001, Polaroid Corporation filed for Chapter 11 bankruptcy protection. Almost all the company's assets (including the "Polaroid" name itself) were sold to a subsidiary of Bank One. They went on to form a new company, which also operates under the name "Polaroid Corporation". It stopped making Polaroid cameras in 2007 and will stop selling Polaroid film after 2009, to the consternation of some users.

    The renamed "old" Polaroid now exists solely as an administrative shell. Its bankruptcy was widely believed to be the result of the failure of its senior management to anticipate the effect of digital cameras on its film business.

    On December 18, 2008, the post-reorganization Polaroid Corp. filed for Chapter 11 bankruptcy protection in U.S. Bankruptcy Court for the District of Minnesota. The bankruptcy filing came shortly after the criminal investigation of its parent company, Petters Group Worldwide, and the parent company founder, Tom Petter.

    The original Polaroid Corporation filed for federal bankruptcy protection on October 11, 2001. The outcome was that within ten months, most of the business (including the "Polaroid" name itself[8] and non-bankrupt foreign subsidiaries) had been sold to Bank One's One Equity Partners (OEP). OEP Imaging Corporation then changed its name to Polaroid Holding Company (PHC). However, this new company operates using the name of its bankrupt predecessor, Polaroid Corporation.

    . As part of the settlement, the original Polaroid Corporation changed its name to Primary PDC, Inc. Having sold its assets, it was now effectively nothing more than an administrative shell. Primary PDC received approximately 35 percent of the "new" Polaroid, which was to be distributed to its unsecured creditors (including bondholders.[11]) As of late 2006[update], Primary PDC remains in existence under Chapter 11 protection, but conducts no commercial business and has no employees.

    Significant criticism surrounded this "takeover" because the process left executives of the company with large bonuses, while stockholders, as well as current and retired employees, were left with nothing.

    Since the bankruptcy, the Polaroid brand has been licensed for use on other products with the assistance of Skadden, Arps, Slate, Meagher & Flom. In September 2002, World Wide Licenses, a subsidiary of The Character Group plc, was granted the exclusive rights for three years to manufacture and sell digital cameras under the Polaroid brand for distribution internationally. Polaroid branded LCDs and plasma televisions and portable DVD players have also appeared on the market.

    On April 27, 2005, Petters Group Worldwide announced its acquisition of PHC. Petters has in the past bought up failed companies with well-known names for the value of those names. The same year, Flextronics purchased Polaroid's manufacturing operations and the decision was made to send most of the manufacturing to China. The "new" Polaroid Corporation filed for Chapter 11 bankruptcy on December 18, 2008.

    In summer of 2008, Polaroid released the PoGo, a credit-card-sized instant photo printer. It uses the ZINK ("zero ink") technology which is similar to dye sublimation but has the dye crystals embedded in the photo paper itself.

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    Steve's Digicams - Breaking News - Kodak 01/08/2009 Press Release


    Press Releases - January 8, 2009

    Kodak expands its line of Smart Capture enabled digital cameras

    New models include Powerful 24x zoom and sleek compact with 5x zoom

    Rochester, N.Y., January 8 -- Eastman Kodak Company (NYSE:EK) today announced new additions to its digital camera line, led by the high-zoom KODAK Z980 Digital Camera, featuring outstanding control and Kodak's innovative Smart Capture feature that consistently delivers high quality images.

    Featuring a wealth of power and versatility, the KODAK Z980 Digital Camera offers a 26 mm wide angle, professional quality, 24X image stabilized optical zoom lens, a vertical shutter release and a hot shoe, all at an affordable price.

    The Z980 enables serious photographers to easily handle both long-distance and wide-angle shots, and boasts Kodak's innovative Smart Capture feature, which automatically adjusts the camera's settings to deliver brilliant images automatically.

    "The Z980 is an ideal camera for photographers looking to do more and get more from their digital camera," said John Blake, General Manager Digital Capture and Devices, Vice President, Eastman Kodak Company. "The versatile lens, combined with our exclusive Smart Capture feature, lets consumers shoot great pictures in any setting -- from daylight to night or from close-ups to landscapes, the camera makes adjustments automatically."

    The new KODAK Z980 Digital Camera offers:

    • Kodak's exclusive Smart Capture feature, which analyzes scenes and adjusts camera settings to deliver beautiful pictures more often;
    • 26 mm wide angle/24X Schneider-Kreuznach Variogon Image Stabilized Optical Zoom Lens;
    • HD picture and video capture;
    • Vertical shutter release and detachable vertical grip, for greater comfort and control when shooting scenes vertically;
    • Hot shoe for the optional KODAK P20 flash;
    • 12 MP for prints up to 30"x40";
    • Bright and detail-rich 3-inch indoor/outdoor color display;
    • Compatible with new KODAK WI-FI Memory Cards and KODAK SDHC/SD Memory Cards;
    • Available at US.95 MSRP from Spring, 2009.

    Kodak also introduced new models to its M-Series Digital Camera line, led by the KODAK EASYSHARE M380 Digital Camera. A sleek but powerful digital camera for style-savvy consumers, the M380 delivers an innovative feature package led by Kodak's Smart Capture feature, and also boasts a 10MP sensor, 5x optical zoom, and 3" LCD. The M380 will be available in black, red and teal, and retail at US MSRP from March, 2009;

    Also new to the KODAK M Series Digital Cameras are:

    • KODAK EASYSHARE M340 Digital Camera, offering Smart Capture, 10MP sensor, 3x optical zoom, 2.7" LCD, in a slim body design; available in blue, blue-green, silver, and red, and retailing at US MSRP from March, 2009;
    • KODAK EASYSHARE M320 Digital Camera, featuring Kodak Perfect Touch technology providing automatic red-eye reduction, shadow lightening and more, 9MP sensor, 3x optical zoom, 2.7" LCD; available in black, silver, red and blue, and retailing at US MSRP from February, 2009.


    A range of accessories will be available for the new KODAK Digital Cameras includingKODAK Li-Ion Rechargeable Digital Camera Batteries and battery charger kits; KODAK SD and SDHC High Performance Memory Cards; KODAK Camera Bags and much more.

    About Kodak
    As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives

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