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Olympus

Press Release - August 19, 2002




Olympus Europa Introduces C-5050 Zoom

Professional camera in the compact zoom class



Olympus C-5050 Zoom

Hamburg, 19 August 2002 – With the CAMEDIA C-5050ZOOM, Olympus introduces a new professional standard within the compact digital camera class. As well as an exceptionally bright, high-quality 3x zoom optical system and 5 megapixel resolution, this model includes a full complement of many other high-end features. Complete manual control over aperture, shutter speed and focus is available to ensure photographers encounter virtually no bounds in terms of flexibility. Sophisticated exposure options plus the integrated high-power flash and hot shoe connector team with a histogram function to make certain photos are perfectly exposed. What’s more, the camera’s tilting LCD monitor means that users can capture shots at awkward angels. With this high-performance model’s additional diverse automatic functions, the astonishingly affordable C-5050ZOOM is also suited for taking spontaneous snapshots.

Equipped with a 5 million pixel CCD and an ultra-bright f1.8-f2.6, 3x zoom lens, the Olympus CAMEDIA C-5050ZOOM delivers superbly detailed image results to convince even the most critical photographers.

Digital ESP (Electro Selective Pattern), spot and multi-spot light metering are available to regulate exposure and the histogram function can be used to check the brightness distribution during shooting. In addition to its powerful built-in flash with numerous modes including first and second curtain synchronisation, the C-5050ZOOM also incorporates a hot shoe for connecting an external flash unit (such as the FL-40), and works with slave strobe lights.

The versatility of manually adjustable aperture settings and shutter speed will be appreciated by serious photographers, as will the manual focus. Sharpness control can of course also be left to the camera’s automatic TTL iESP (intelligent Electro Selective Pattern) contrast detection focusing system.

White balance is able to be fine-tuned via nine pre-set options including four fluorescent settings, and may also be regulated manually or automatically with the TTL iESP II system. Five pre-set scene program modes, such as sport, landscape and portrait, provide users with settings that reflect the typically optimal photographic parameters for a range of common situations.

Incorporating a very powerful new image processing engine, two impressive continuous shooting speeds are attainable: either 11 images at 1.7 frames per second, or 4 shots at a fast 3.3 frames per second.

An ergonomic design and intuitively located controls further enhance this model. Besides the optical real-image viewfinder, professional photo-graphers will find the tilting LCD monitor located on the rear of the camera particularly helpful when shooting from difficult angles.

This model is compatible with the new digital image storage standard xD-Picture Card (ships with a 32 MB card), as well as SmartMedia, Compact Flash and Microdrive (1GB).

The planned market introduction of the CAMEDIA C-5050ZOOM is November 2002.

Olympus C-5050 Zoom

Main features:

  • 5,000,000 pixels (effective)
  • Ultra-bright f1.8 – f2.6 lens with 3x optical zoom (equivalent to 35 – 105 mm on a 35 mm camera) plus 3.3x digital zoom
  • Tilting LCD monitor (tilt down 20 degrees and up 90 degrees)
  • Hot shoe connector and powerful internal flash with numerous modes incl. first and second curtain flash and triggering slave strobe light
  • ESP (Electro Selective Pattern), spot and multi-spot light metering. Histogram in shooting mode
  • Adjustable aperture and shutter speed (16 – 1/2,000 sec.)
  • Full manual mode with manual focus
  • Five pre-set program modes and two sequence shooting modes:
    11 shots at 1.7 frames/sec. and 4 shots at 3.3 frames/sec.
  • Perfect white balance. Fully automatic: TTL, manual 9 pre-set modes incl. 4 fluorescent settings and One Touch option
  • Compatible with xD-Picture Card, SmartMedia, Compact Flash and Microdrive (1GB)
  • USB AutoConnect

A detailed press release and full camera specifications will be available at Photokina 2002. If you have any questions or would like additional information, please contact:


Hans Thiele
Olympus Optical Co. (Europa) GmbH
Corporate & CP Marketing Communications International
Tel.: +49-40-237 73-263
email: hans.thiele@olympus-europa.com

Sabine Siehl
Olympus Optical Co. (Europa) GmbH
Corporate & CP Marketing Communications International
Tel.: +49-40-237 73-5958
email: sabine.siehl@olympus-europa.com








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