
PMA 2001 Special ReportOur daily reports from the Photo Marketing Association'sshow in Orlando Florida - February 11 through 14, 2001. |
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| 02-12-2001 |
PMA 2001 - Day 2 - Monday Feb 12
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| 02-12-2001 |
SanDisk Introduces a 512MB CompactFlash Memory Card and Also Introduces 128MB SmartMedia CardORLANDO, Fla.--Feb. 12, 2001--SanDisk Corporation today introduced a 512 megabyte (MB) CompactFlash (CF) memory card, the world's highest capacity, standard CF Type I card. The company also introduced a high-capacity 128MB SmartMedia memory card. The announcement was made at the annual Photo Marketing Association trade show where SanDisk is demonstrating products at the Orange County Convention Center, booth No. 3137. SanDisk, which also added 256MB and 384MB standard CF cards to its product lineup, is targeting the new high-capacity cards primarily at the new three and four megapixel, high-resolution digital cameras and Internet music players. Nelson Chan, senior vice president of worldwide marketing and sales at SanDisk, said, "Having more than a half gigabyte of removable storage means consumers can store hundreds or more high-quality digital images, MP3 music files or even video on the same card. It's this combination of exceptionally large capacities and cross-platform versatility that is becoming increasingly important among consumers. The introduction of advanced products such as these cards should allow SanDisk to maintain its position as the industry leader in the flash card market." Suggested retail prices for the 512MB, 384MB and 256MB cards are $799.00, $599.00 and $399.00, respectively. The 128MB SmartMedia card has a list price of $189.00. These removable storage cards are expected to be available in Q2 from camera dealers, distributors and major retailers. SanDisk products, which include a complete line of ImageMate memory card reader/writers and
adapters, are available in more than 20,000 retail stores worldwide. Retailers include Best Buy,
Circuit City, Fry's, K-Mart, Micro Center, Office Depot, OfficeMax, Ritz, Sears, Staples, Target,
Wal-Mart, Wolf and others.
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| 02-12-2001 |
FlashPoint and SANYO Align For Production Of Wireless-Capable CamerasSAN JOSE, Calif.--Feb. 12, 2001--FlashPoint Technology, Inc., the creator of Digita(R), the underlying technology for wireless imaging, announced today that SANYO Electric Company, Ltd., one of the world's top manufacturers of digital still cameras, intends to license Digita Photivity(TM) technology to create new digital cameras compatible with FlashPoint's wireless imaging platform. The cameras will be compatible with the wireless imaging service to be offered by Sprint PCS, which has licensed FlashPoint's Photivity platform to provide wireless imaging solutions to mobile professionals via the Sprint PCS nationwide network. Customers will be able to send images wirelessly using a SANYO digital camera connected to a Sprint PCS Internet-ready Phone and data cable. "The SANYO relationship is a significant alliance for FlashPoint and the Photivity platform," said FlashPoint president Stephen Saylor. "With SANYO products connecting to the Photivity platform, mobile professionals will be able to choose from a wide selection of high-quality digital cameras to meet their wireless imaging needs. These cameras will be designed to function as wireless appliances, helping to make wireless photography a must-have tool for business collaboration and workflow enhancement." "We at SANYO Fisher Company are excited by the possibilities of incorporating FlashPoint's technology in order to advance the adoption of wireless imaging in the United States," said Atsushi Kodera, group vice president of Communications and Information Technology for Sanyo Fisher Company, a division of SANYO North America Corporation, a subsidiary of SANYO Electric Co. Ltd. "The Photivity platform is quickly becoming the standard for wireless photography, as demonstrated by FlashPoint's relationship with Sprint PCS. We anticipate that, working together, we can gain significant market share in wireless Internet imaging." "With SANYO producing digital cameras linking to the Photivity platform, Sprint PCS customers will have more device choices to wirelessly send images, once this innovative mobile service is available, via the Sprint PCS nationwide network," said Jay Highley, vice president, Business Marketing, Sprint PCS. "Being able to send pictures to a web site in real time will be a valuable productivity tool to a broad range of industries from insurance and real estate, to journalism and architectural engineering." FlashPoint and SANYO will show a Photivity-enabled SANYO digital camera at the Photo
Marketing Association conference, PMA 2001, in Orlando, Florida, February 11-14, 2001. (PMA
Booth No. 1491)
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| 02-12-2001 |
Applied Science Fiction Announces Incorporation of Digital ICE3 Technology in New Nikon Film ScannersORLANDO, Fla.--(BUSINESS WIRE)--Feb. 12, 2001-- Applied Science Fiction, Inc., the leader in digital imaging enhancement and correction technology, announces today the implementation of its Digital ICE3(TM) technology into Nikon's three new film scanners - the Coolscan(R) IV ED, Super Coolscan(R) 4000 ED and Super Coolscan(R) 8000 ED. Applied Science Fiction's groundbreaking Digital ICE3 technology enables photographers, graphic artists and publishers to make the best possible scanned image files from original color negatives and slides, even if there are scratches or dust on the film, the original color has faded or the images are grainy. Digital ICE3, combined with the high-speed functionality and versatility of these new Nikon desktop film scanners, provide photographers and other imaging specialists with the tools and flexibility they need to quickly create high-quality scanned images. "By introducing these innovative film scanners, Nikon is raising the standards for high-quality, high-speed desktop scanning," said Dan Sullivan, ASF's president and CEO. "We are proud that Nikon is expanding its offering of our technology by selecting Digital ICE3 to enhance these three versatile film scanners. We are delighted that our on-going relationship with Nikon will continue to provide end users with cutting-edge solutions for enhanced digital imaging." "Nikon was the first scanner manufacturer to introduce Applied Science Fiction's Digital ICE technology in the Super Coolscan(R) 2000 and the Coolscan(R) III film scanners in 1998," said Deborah Sauer, general manager, marketing, Consumer Digital Products for Nikon. "We are proud that in 2001, Nikon is once again revolutionizing the desktop film scanner market with these groundbreaking introductions. We are extremely pleased to be able to enhance our film scanner line by offering the first ever implementation of Applied Science Fiction's Digital ICE3 technology." ASF's Digital ICE3 suite is a combination of ASF's Digital ICE(TM) (Image Correction & Enhancement), Digital ROC(TM) (Reconstruction Of Color) and Digital GEM(TM) (Grain Equalization Management) technologies. Scanners integrated with this trio provide professionals and photo enthusiasts with simply the best digital image possible, automatically. The award-winning Digital ICE automatically removes surface defects such as dust and scratches from a scanned image. Digital ICE differentiates itself from software-only solutions because it does not soften, blur or otherwise alter any underlying details or composition of the original image. Instead, ASF's patented Digital ICE technology works from within the scanner during the scanning process to provide the user with a clear, authentic base image that improves the original image. The user does not need to learn or install any additional software to make the Digital ICE solution work. Correcting faded color and reducing image grain has plagued professionals as a painstaking and time-consuming process. Digital ROC automatically restores an image's original colors by analyzing the base image and applying corrections to the faded colors. Using a complex set of proprietary algorithms, Digital ROC reads the dye signature in color negatives and slides and restores colors to the appropriate levels. By analyzing and reducing the grain caused by the film emulsion, Digital GEM automatically
enhances the clarity of a scanned image while preserving its colors, gradations and sharpness. Digital
GEM analyzes a film's unique grain pattern pixel by pixel, extracts all data related to image quality,
color and sharpness, and removes the grain from the scanned record of the image, which results in
dramatically improved images.
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| 02-12-2001 |
Adobe unveils Photoshop ElementsBy Stephen Beale (MacWeek.com) Adobe Systems, seeking to exploit the explosive popularity of digital cameras and other imaging products, has unveiled a new mid-range version of its Photoshop image-editing software that will replace Photoshop LE. Adobe plans to demonstrate the $99 program at the Photo Marketing Association show in Orlando, which opens Sunday. PC/Windows 98, 98SE, 2000, Me and NT4 and Mac OS version 8.6, 9.0, 9.0.4, or 9.1 platforms are supported. Unlike Photoshop LE (Limited Edition), which Adobe product manager Mark Dahm described as "Photoshop cut off at the knees," Photoshop Elements has an interface and feature set specifically geared toward mid-range users: prosumers, photo hobbyists, business people and others who deal with images, but don't need Photoshop's more-advanced prepress and Web-graphics functions. Dahm also thinks Photoshop Elements will appeal to artists who use Photoshop in the office, but want to work with files at home as well. A few features in the program, such as a new red-eye removal brush and fill flash/backlighting functions, could find their way into a future version of the full Photoshop package, Dahm said. Adobe will continue to offer PhotoDeluxe as an entry-level image-editing tool. Photoshop Elements is limited to working in RGB and gray-scale color spaces, and lacks such features as Curves, the Channel Mixer and many of the advanced layer- blending functions in the main program. However, it does support layers, and implements Photoshop 6.0's Layer Styles through a palette in which you select the style from a visual list. It doesn't let you create layer sets, as Photoshop 6 does, but to maintain file compatibility, it will retain layer sets in imported files. Basic layer blending modes--Normal, Dissolve, Exclusion, and so on--are included. The Photoshop Elements interface, while similar to Photoshop 6.0's, adds a Microsoft Office-style toolbar to the Tool Options bar in the main program. The palette well in Photoshop 6.0, used to store infrequently used palettes, has been moved to the new toolbar and expanded to accommodate more palettes. The program adds two new palettes designed to assist inexperienced users with common image-editing tasks: The Hints palette provides context-sensitive illustrations and tips for performing basic operations, and the Recipes palette--essentially combining Actions with tutorial information--guides you through common multistep tasks. In addition, Elements adds a Quick Start screen, which appears by default when you launch the program, allowing you to open a file, capture an image or perform other tasks to begin a project. One new feature is the ability to create a file with clipboard contents already pasted in. Some of the tools and commands have been rearranged, with most image-editing functions now located in separate Image and Enhance menus. The former includes Rotate, Mode change, Resize and basic adjustment commands such as Invert and Posterize; the latter includes Brightness/Contrast, Variations and other commands commonly used to fix problems with color and exposure. PhotoMerge, a stitching technology that automatically combines multiple photos, horizontally and vertically, into a single, seamless image, automatically resizing, skewing and adjusting the brightness of the merged images. It won't go ahead and create a navigable VR panorama, but stitching is often the most-tedious part of creating a panorama. Filter Browser, a palette that visually depicts filter effects; dragging the effect to the image applies it. An Effects Browser, which automatically applies a variety of text and image effects, such as adding textures and beveled borders. A Red-Eye removal brush that desaturates the areas over which you paint. File Browser, which displays thumbnails of image files in the system. Adjust Backlighting, which darkens overexposed areas of an image while leaving other areas unaffected; and Fill Flash, which similarly adjusts underexposed areas. A color cast tool, which automatically adjusts color cast when you click on a white point. A Straighten and Crop command that automatically rotates a cropped image. U.S customers can upload images to Shutterfly.com, a photo-sharing service in which Adobe is an investor. In addition, Photoshop Elements supports Photoshop's Save for Web feature--letting you create optimized GIF and JPEG files--and retains Photoshop's History palette. Unlike Photoshop 6, which has separate commands for Undo and stepping forward/back through recent commands, Photoshop Elements combines them, so Command-Z steps you back through previous commands rather than toggling Undo/Redo. However, you can restore the traditional Undo behavior through Preferences. You cannot create Actions in Photoshop Elements, but you can use the Recipe palette to apply many Actions created in Photoshop 6.0 (the exception would be Actions that include Photoshop 6.0 features not present in Elements). Elements also provides limited batch-processing functions, allowing you to resize and rename all images in a folder, or convert them to any Photoshop-supported file format. Photoshop Elements retains most of Photoshop 6.0's text capabilities--you can enter text directly on screen and warp it--but the Character and Paragraph palettes are gone, and you thus lose control over such features as tracking and kerning. The software is scheduled to ship in the second quarter in the U.S., Europe and Japan. Adobe plans an aggressive retail marketing push, promoting the product at outlets such as Best Buy and Fry's with special in-store displays. "This hasn't been our classical area of expertise," Dahm admitted. However, he said that Adobe has hired new retail marketing personnel to help fill in the gaps. "We have some great experience now with the retail channel," he said.
Adobe has posted an
Element's overview and several
PDF files describing the program's features.
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PMA 2001 News Index
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