Unified Color Opens New Offices Due to HDR Popularity

High dynamic range (HDR) photography has taken off in a huge way. It's a simple enough concept for even beginner photographers to grasp but incredibly rewarding to pros and experienced shooters that make use of it in subtle and interesting ways.

The technique has gotten so popular, in fact, that the folks at Unified Color have opened up brand new offices in Germany to help meet demands for HDR software throughout Europe.

"Since the introduction of our flagship program, HDR PhotoStudio, we've seen a steadily growing interest from the international community," says CEO Alfred Zee. "This is a very exciting time of expansion for Unified Color Technologies. We thank our customers domestic and abroad for their enthusiasm and support."