The YI M1; a New Player in the Micro Four Thirds ILC Game

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There is a new player in the Micro Four Thirds market as YI, a Chinese technology company, introduces their first ILC with the M1. Sporting a 20-Megapixel Sony imaging sensor and Micro Four Thirds mount, this camera shows some promise. A minimalist design only features two buttons on the back, a mode and command dial on top, along with the shutter release and video recording button. This leaves the 3.0-inch Touch LCD as the main control for the camera.

Currently they are only offering two YI branded lenses; a 42.5mm f/1.8 lens that has a 35mm equivalent of 85mm (90mm in macro mode) and a 12-40mm F3.5-5.6 that has a 35mm equivalent of 24-80mm. The bonus of the Micro Four Thirds system, however, is that it allows you to use any of the 50+ lenses that are made for the mount, regardless of brand.

This camera has several other great features, including the ability to capture 4K video at 30fps, built-in WiFi and Bluetooth for the ultimate in connectivity and sharing, and a selection of shooting templates to help anyone and everyone capture the best possible images. In-camera editing and color effects are also available, giving you all of the options you would find on your smartphone, but with much better quality. Pricing and availability are TBD.

Check out their press release below for more info:


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YI M1 Mirrorless Digital Camera Shoots Like a Pro and Shares Like a Smartphone


COLOGNE, Germany--(BUSINESS WIRE)--Photokina 2016 - YI Technology, a leading, international provider of advanced, intelligent imaging technologies, today introduced the YI M1 Mirrorless Digital Camera, its first professional-grade camera. The YI M1 is a mirrorless, interchangeable lens camera that features Bluetooth® connectivity and a simple app interface, offering the power and features of a professional camera with the ease and connectivity of a smartphone. YI will unveil the YI M1 at Photokina 2016, September 20-25 in Cologne, Germany.

"With the launch of the YI M1, we are aiming to re-energize professional quality photography by making it accessible and simple to use for the average person or amateur photographer," said Sean Da, CEO and Co-Founder of YI Technology. "Our mission is to bring top of the line technology to professionals and beginners alike in a simple, easy-to-use form and the YI M1 is no exception."

Stunning Image and Video Quality

The YI M1 offers the ultimate image and video quality capturing 20 megapixel still images and stunning 4K video at 30 frames per second. It features the latest SONY IMX269 Image Sensor, supports ISO up to 25,600, as well as 2000-megapixel and Wide Dynamic Range video. Two lens options include a 12-40mm F3.5-5.6 and 42.5mm F1.8. YI M1 also includes an MFT mount system, which is compatible with more than 50 interchangeable lenses.

Simple, User-Friendly Design

Inspired by the ease of a smartphone, the simple yet sophisticated design of the YI M1 means photographers of any level, from beginner to professional, can capture and share stunning video and images. It features a 3-inch LCD touch screen, intuitive design and comprehensive controls. The lightweight and compact design means the user can focus more on shooting and less on heavy equipment. With the "Master Guide" feature in the accompanying YI M1 App, users can access photography templates, composition guidelines and step-by-step instructions, to shoot like a professional.

Easy Sharing and Connectivity

Built-in WiFi and Bluetooth technology offer users a way to seamlessly connect to a smartphone for fast sharing to social networks.

Pricing & Availability

YI M1 Mirrorless Camera will be available soon in two colors, Ice Silver and Storm Black. US and European pricing and availability will be announced soon on YITechnology.com.

To view the YI M1 in person at Photokina 2016 in Cologne, Germany, please visit YI Technology booth A-032, Hall 09.1.

About YI Technology:

YI Technology is a leading, international provider of advanced, intelligent imaging technologies, products, services and platforms. Its development team consists of industry-leading experts from the US, China, Japan, Israel and Europe with several decades of combined experience in imaging technology, algorithms, data analysis, cloud computing and mobile applications. YI is committed to using innovative technology to make everyday life safer, richer and more fun.

YI believes that the very best imaging and sensing technology should be easy to use and accessible to everyone. With the company's passion, hard work and commitment to combining the highest quality technology solutions with great value, YI aims to provide millions of users of all ages from every corner of the world with peace of mind, and inspire greater connections between families, friends and communities. For more information visit www.yitechnology.com.