Tamron Wins TIPA Awards for the Fifth Straight Year!

TIPA_World_Awards_2018_Logo_300.jpgIn 1991, a group of editors that represented 25 European photo magazines met and founded the Technical Image Press Association or TIPA. Their goal was to be active in the photo industry and meet with manufacturers expressing the needs of the industry. They also started giving out awards to the best products in the film community, though back then there was only five awards, BEST CAMCORDER, BEST INNOVATIVE TECHNOLOGY, BEST 35MM COMPACT CAMERA, BEST 35MM SLR CAMERA, BEST COLOUR NEGATIVE FILM.  

TIPA has grown by leaps and bounds since 1991 and went global in 2009, adding publications from all over the world. Their annual list of awards has become the gold standard of approval for the photography community. The categories now have expanded to BEST DLSR, BEST MIRRORLESS CAMERA, BEST SMARTPHONE CAMERA etc as times have changed. 

Tamron, the maker of some of the most affordable high-quality lenses on the market, has won at least one TIPA award for the last five years straight including two this year. This is not an easy feat considering the competition in the market today. Not only are there more categories than ever, but there are far more competitors in each category. 

This year Tamron was awarded BEST DSLR TELEPHOTO ZOOM LENS  & BEST DSLR SUPERZOOM LENS. 

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The Tamron 70-210mm F4 Di VC USD (model A034) won best DSLR telephoto zoom lens because it delivers creamy Bokeh with a silent internal zoom system that doesn't add any length to the lens when it's out. It's got a minimum focusing length of 3.1 feet which makes it an ideal lens for outdoor photographers.

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The Tamron 18-400mm F3.5-6.3 Di II VC HLD (Model B028) won Best DSLR Superzoom lens for a reason. It's only 4.8 inches long and can deliver a real-world 35mm equivalent of 28-620mm focal length. It has built-in vibration compensation and a minimum focusing distance of 17.7 inches. If you could only take one lens with you for anything, it might be this one. You can get super wide to get everything in the frame without being a mile away or punch in on details and crush the background. It's a crazy lens and deserved winner of this award. 

So, a huge congratulations to Tamron, check out their full press release below to learn more about these two great lenses:




TAMRON LENSES AWARDED WITH TWO 
PRESTIGIOUS TIPA AWARDS IN 2018

April 24, 2018, Saitama, Japan - Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announced that the Technical Image Press Association (TIPA) presented its TIPA Awards 2018 to two Tamron lenses; 70-210mm F/4 Di VC USD (Model A034) for "BEST DSLR TELEPHOTO ZOOM LENS" and 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) for "BEST DSLR SUPERZOOM LENS".  Tamron has been named to this TIPA Award for five consecutive years. 


   
Excerpt from the Award Citation of the TIPA Jury



BEST DSLR TELEPHOTO ZOOM LENS

Tamron 70-210mm F/4 Di VC USD (Model A034)

The 70-210mm focal length has long been the choice of nature and outdoor photographers as an all-in-one lens for a wide variety of subjects and scenes. The constant aperture Tamron 70-210mm for full frame and APS-C DSLRs delivers 4EV vibration compensation when shooting handheld and is constructed with 20 elements in 14 groups, with three LD elements. The minimum focusing distance of 0.95m (3.1 ft) and the nine-bladed diaphragm combine to yield very pleasing bokeh effects. A Dual MPU (Micro-Processing Unit), internal zoom (which does not increase barrel length when zooming) and an Ultrasonic Silent Drive ring-type motor enable smooth operation and high-speed, accurate AF performance.

 

BEST DSLR SUPERZOOM LENS

Tamron 18-400mm F/3.5-6.3 Di II VC HLD (Model B028)

Delivering an effective focal length range of 28-620mm (35mm equivalent) on APS-C DSLRs (varies slightly in Canon mounts), the moisture-resistant Tamron 18-400mm all-in-one 22.2X zoom is a mere 12.14cm (4.8 inches) long and weighs just 705g (24.9 oz). An HLD (High/Low torque-modulated Drive) is designed to save power and enables smooth AF operation, plus allows for a smaller AF module that helps reduce lens size. A new barrel design, which includes distribution of complex movement across three cams, insures smooth zooming. The lens also offers built-in vibration compensation of 2.5EV and, to expand its capabilities even further, a minimum focusing distance of 0.45m (17.7 inches).



Tamron wins TIPA Awards for five consecutive years

Ÿ 2014 BEST EXPERT DSLR LENS; SP 150-600mm F/5-6.3 Di VC USD Model A011

Ÿ 2015 BEST CSC ENTRY LEVEL LENS; 14-150mm F/3.5-5.8 Di III (Model C001)

Ÿ 2016 BEST DSLR PRIME LENS; SP 35mm F/1.8 Di VC USD (Model F012)
  BEST ENTRY LEVEL DSLR LENS; 18-200mm F/3.5-6.3 Di II VC (Model B018)

Ÿ 2017 BEST DSLR TELEPHOTO ZOOM LENS; SP 150-600mm G2 (Model A022)

Ÿ 2018 BEST DSLR TELEPHOTO ZOOM LENS; 70-210mm F/4 Di VC USD (Model A034)
  BEST DSLR SUPERZOOM LENS; 18-400mm F/3.5-6.3 Di II VC HLD (Model B028)


About the TIPA Awards
The TIPA Awards are world-renowned as the most influential photo and imaging product awards in the industry. The Technical Image Press Association (TIPA) has a worldwide membership of photo and imaging magazines from 15 countries across five continents. Once a year the editors of TIPA's member magazines meet to vote for the best photo and imaging products in each category.

About Tamron

"New Eyes for Industry" is Tamron's philosophy. This creed is consistent with the company's position as a manufacturer of a wide range of original optical lenses, from interchangeable lenses for SLR cameras to various optical devices for both the general consumer and OEM. Tamron makes optical lenses that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all its business activities.

 

Optical Product Line-up:

Interchangeable lenses for SLR cameras, digital camera lenses, video camera lenses, lenses for automotive applications, IP and CCTV lenses, lenses for long wavelength infrared cameras, ultra-precision optical components and more.