Tamron SP 24-70mm G2 receives Best Medium Range Zoom Lens Award

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Medium zooms are something everyone needs in their bag. I love my 50mm, but if you're traveling and all you have is a 50mm and are using a mirrorless or micro 4/3 camera that has a crop factor it's like carrying around an 80mm. Which is great, but you end up taking wide shots with your smartphone as your lens is just too long to get those epic wide shots. If you instead carried a 24-70mm zoom with you, you'd have a much better chance of getting all the shots you want. 

Luckily for you, Tamron makes exactly such a lens, and it happens to be fantastic and just won a Lucie award for the Best Medium Zoom lens. 

Here's the full press release:

Tamron SP 24-70mm G2 Receives 2017 Lucie Technical Award
      For Best Medium Range Zoom Lens

November 13, 2017, Commack, New York-Tamron's newest fast standard zoom lens, SP 24-70mm F/2.8 Di VC USD G2 (model A032), was announced as the winner of the Lucie Technical Award for Best Medium Range Zoom Lens at the third annual Lucie Technical Awards ceremony held October 25th during the PhotoPlus Conference + Expo at the Jacob K. Javits Convention Center in New York.
Hossein Farmani, Founder of the Lucie Technical Awards, commented, "This evening we announced the 19 winners of the coveted Lucie Technical Awards from a roster of 101 finalists representing 52 companies. Our jury of experts selected these winners as the most innovative and successful additions to the photographic world's toolkit."
"Medium Range Zoom Lenses go beyond the normal angle of human vision. Offering both a wider and closer look at a scene, they are far more versatile than the normal prime lens and are the most popular category of lens purchased at the same time as a camera," commented Bob Rose, Photo+ Editor-at-Large and Lucie Technical Awards Advisory Board Member during his presentation of the Best Medium Range Zoom Lens category finalists.
"This award validates the state-of-the-art optical and mechanical engineering that has gone into this lens to make it a world class zoom desired by photographers and a quintessential lens for photographing subject matter ranging from portraits and weddings to landscapes, travel and more," stated Gregg Maniaci, President and CEO of Tamron USA, who accepted the award on behalf of the whole Tamron group.
     About The Lucie Technical Awards
The awards are presented by the Lucie Foundation and hosted by PhotoPlus Conference + Expo. The Lucie Technical Awards aim to honor the large and small companies, as well as the individuals, who have advanced the photographic industry in each year. All-inclusive, these awards intend to encompass such things as cameras, lenses, lighting and accessories, software and more. With the invaluable advice and guidance of the newly established Lucie Technical Awards Advisory Board that is responsible for determining the winners and is made up of professionals who all share a passion for creating extraordinary imagery through innovative technology, these awards honor the people and companies who have assisted and inspired so many on their photographic journeys. 
About the Tamron SP 24-70mm G2 
Launched in July 2017, the Tamron SP 24-70mm F/2.8 Di VC USD G2 boasts the best in class image stabilization at 5-stops (CIPA-rated) and incredibly high image quality that meets the demands of the highest megapixel DSLRs on the market. The new SP build along with features like the Dual MPU system to ensure fast and precise autofocus, fluorine coating, weather resistant construction, and more are key to its acceptance by professionals and enthusiasts alike as a top fast standard zoom.  
About Tamron 
"New Eyes for Industry" is Tamron's philosophy. This creed is consistent with the company's position as a manufacturer of a wide range of original optical products, from interchangeable lenses for SLR cameras to various optical devices for both the general consumer and OEM. Tamron makes optical products that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all its business activities.
Optical Product Line-up:
Interchangeable lenses for SLR cameras, digital camera lenses, video camera lenses, lenses for automotive applications, IP and CCTV lenses, lenses for long wavelength infrared cameras, ultra-precision optical components and more.

Source: TAMRON