Tamron Launches Mom-to-Mom Project with Tips and Inspiration for Moms

Over half of digital camera purchases are made by women, so it's not a surprise that in most families it's Mom who ends up taking the pictures. Tamron's new Mom-to-Mom project is aimed specifically at these photo snapping moms.

"We designed the Mom-to-Mom exhibits to serve as a fun, interactive venue where moms brainstorm with and glean ideas from other mom photographers to boost their confidence when creating their own family memories," says Tamron CMO Stacie Errera.

The first exhibit as part of the Mom-to-Mom project is titled "How do you get your kids to smile?" and focuses on just that. More exhibits will be popping up over the next year, each with a different family photography topic.