Tamron Announces the Discontinuation of Bronica SLR Cameras
Commack, New York, October 1, 2004 – Mr. Morio Ono, president of Tamron Co., Ltd., Ohmiya, Japan and Mr. Takashi Inoue, president of Tamron USA, Inc. announced the worldwide discontinuation of Bronica SLR cameras and accessories as of October 31, 2004. The Bronica RF645 Medium Format Rangefinder will continue to be distributed globally and Tamron USA, Inc. will offer the current rebates on that product line through 6/30/05. Tak Inoue stated that with the discontinuation of Bronica, the company is now in a better position to dedicate even more resources to developing optics for the digital age, particularly those for digital SLR cameras, currently the fastest growing segment of camera products according to industry analysts. Customers may continue to purchase Bronica SLR products through 11/15/04 and qualify for the current Bronica SLR rebates. After 11/15/04, Tamron USA, Inc. will no longer sell any Bronica SLR inventory to customers. In order to claim a rebate for merchandise purchased through a dealer by 11/15/04, Tamron USA, Inc. must receive the redemption request by 11/30/04 to qualify. Purchases made after 11/15/04 at a dealer with inventory will not be applicable for any rebates. Repair service will continue for seven years as is mandated by law.
