Sony's New D-SLR Camera Sets High Performance Standards

SAN DIEGO, Sept. 5, 2007 — Sony is expanding it's Alpha digital SLR camera system with the introduction of the DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists.

Like Sony’s mainstream DSLR-A100 model, the new A700 unit incorporates Super SteadyShot® Inside image stabilization in the camera body and is compatible with most Minolta Maxxum® mount lenses in addition to Sony lenses.

The camera’s new 12.2-megapixel Exmor™ CMOS sensor conducts analog-to-digital (A/D) signal conversion and dual noise reduction right on the sensor itself. Noise reduction is applied to analog signals before A/D conversion and the resulting digital signals are then subject to a second round of noise reduction.

We thank Sony for the opportunity to test an A700 beta unit and look forward to the arrival of a full production unit so we may pass on a full report to our readers. In advance of the review I would like to say I believe Sony has a real winner on their hands.
Sony Press Release...