Sony Unveils Three New Alpha Series dSLRs

Sony has just added three new models to their popular Alpha dSLR ranks as well as two new SAM equiped lenses. Geared more towards advanced and professional users, these new models offer some appealing features, including Sony's new Auto HDR function, evolved Exmor CMOS image sensors, updated BIONZ processors, and upgraded Live View systems. While being aimed more at repeat dSLR owners, these new Alphas still retain all of the user-friendly options found on past models, making them usable by every member of your household or office.

sony_a850_vg_550.jpgThe DSLR-A850 joins Sony's Flagship Alpha model, the DSLR-A900. Sharing most of the same features with its predecessor, like the full-frame 24-megapixel CMOS sensor, the A850 was designed to bring the advantages of a full-frame dSLR to a larger range of users, with a MSRP of only $2000 for the camera body. This coupled with some of the new technologies featured on this camera (Auto HDR for example) are sure to make the A850 a very popular model in the months/years to come.

sony_28-75mm_SAM_500.jpgTo complement the A850's full-frame sensor, Sony also announced their new SAL2875 28-75mm F2.8 SAM lens. This bright and fast zoom lens offers a constant F2.8 aperture as well as Sony's smooth autofocus motor (SAM) technology. The SAL2875 will be available in November for about $800.

sony_a550_550.jpgSony also announced two mid-level Alpha models, the DSLR-A550 (14-megapixel) and DSLR-A500 (12-megapixel). Sharing almost identical specs, the main differences between these models are resolution of both the image sensors and their LCDs. Each camera boasts a large 3.0-inch titling LCD (920k pixel on the A550/230k pixel on the A500), Sony's proven Live View system (including their new MF check Live View), Auto HDR, and Smile Shutter technology. The A550 and A500 are offered as body only kits for about $950/$750 or as camera+lens kits (including Sony's standard 18-55mm lens) for a street price of approx. $1050/$850, respectively.

sony_dt30f28_450.jpgLastly, Sony also released a small bit of information about their new SAL30M28 DT 30mm F/2.8 SAM macro lens for use with APS-C format Alpha dSLRs. No expected ship date was provided, but the lens will have a MSRP of about $200.    

For more information on each model as well as to see more product images, please click on the model names above.