Sony rolls out new imaging products, including two new Cyber-Shot cameras and a new ActionCam

Sony_AS20_side.jpgSony has just announced three new imagining products, which add to their Cyber-Shot and ActionCam lines. First up is the HDR-AS20 ActionCam, which builds upon the AS15 from 2012. This series of cameras is aimed at POV videography and photography, and the AS20 boasts various technologies to help sports enthusiasts capture all the action. With a 16.8-megapixel BSI CMOS image sensor, BIONZ processor, full 1080p HD high bit-rate (28Mbps) video, built-in Wi-Fi and its optional lifeproof housing, the AS20 can accompany you anywhere to capture video or stills with a true first person view.

Sony_DSC-WX220_Black.jpgNext up are two Cyber-Shot cameras, the WX220 and W810. The DSC-WX220 is an ultra-compact and stylish digicam that offers an 18.2-megapixel Exmor R CMOS image sensor, which is mated to a Sony G brand 10x optical zoom lens. This powerful combo is packed into a petite body that can easily slip into you pants pocket or small handbag. It also boasts their proven SteadyShot image stabilization system, high-speed AF, and built in Wi-Fi for sharing photos and video via your iOS or Android powered smart device.

Sony_DSC-W810_silver_front.jpgThe DSC-W810 is a more affordable W-series point-n-shoot, which offers a 20-megapixel CCD image sensor, 720p HD video, and a 6x optical zoom lens. It also packs these features into a compact silver body that can easily be tucked away.

For more details about all three new Sony cameras, see the official press release below or check out our First Look Previews:


Sony Adds Two New Compact Zoom Cameras to Cyber-shot® Line

WX220 model with 10x Zoom plus Wi-Fi; W810 model with 6x Zoom, Easy Operation


SAN DIEGO, July 31, 2014 - Sony today has introduced the versatile new DSC-WX220 and DSC-W810 cameras to its compact Cyber-shot® line, offering consumers a variety of new ways to capture high-quality images and HD videos on-the-go. 

Cyber-shot WX220 Camera - Premium power in a compact package

The new pocket-sized DSC-WX220 model is extremely slim and compact, yet packs a ton of imaging punch thanks to its 18.2 megapixel Exmor R® CMOS sensor and 10x optical zoom G Lens.  The high-resolution sensor and versatile lens are paired with Sony's powerful BIONZ® X processor, ensuring that all images and full HD (1920x1080 @60p) videos are captured with exceptional detail and low noise.

The new camera also features advanced SteadyShot™ image stabilization for video, high speed AF for capturing moving subjects swiftly and accurately, and has built-in Wi-Fi® functionality for convenient image transfer and sharing with compatible smartphones and tablets (iOS and Android).

Cyber-shot W810 Camera - Sleek, user-friendly design at great value

The incredibly easy-to-use DSC-W810 features a 20.1MP CCD sensor and 6x optical zoom lens, and can shoot HD movies at 720p.  It also has the fun Party Mode setting, which automatically adjusts sensitivity, exposure and color in low light social social settings to get great party shots with minimal effort.

The advanced flash on the W810 model is extremely useful for indoor or dusk shots, as it boosts the camera's overall sensitivity and effectively extending flash range to make far-away subjects appear brighter.  Additionally, for convenient movie shooting, there's a dedicated movie button on the camera that instantly starts HD video recording without digging through menus.

Pricing and Availability

The new Sony Cyber-shot WX220 will be available in August in black and gold for about $200, and the new Cyber-shot W810 will be available in September in silver for about $100.  The cameras will be sold at all Sony retail stores ( and other authorized retailers nationwide. 


Sony's New AS20 Action Cam Offers a More Exciting Point of View

New Action Camera Delivers High-end POV Experience at Great Value

SAN DIEGO, July 31st, 2014 - Building on its growing line of Action Cam POV (point of view) cameras, Sony today has introduced the new AS20 model to the US market.  The camera packs many of Sony's latest POV imaging technologies including SteadyShot™ image stabilization into an ultra-compact body at a competitive price.

"With its slim, low-profile design, our Action Cam line goes wherever you go... from surfing trips to skate parks," said Patrick Huang, director of the Action Cam business at Sony Electronics.  "With three impressive models now in market, including the AS100V, AS30V and new AS20 cameras, we're ensuring that all types of POV shooters can capture their adventures with legendary Sony quality."

Featured on the new AS20 model, Sony's unique SteadyShot™ electronic image stabilization works seamlessly to control camera shake and vibration, ensuring that all footage from the bike trail or ski slopes is smooth, crisp and free of the bumps or jolts that often experienced during POV video shooting. 

The new AS20 camera also features a high-quality ZEISS® Tessar® lens with a huge 170° field of view for the ultimate wide angle experience.  A built-in stereo microphone delivers outstanding sound quality, adding an extra dimension of realism to those everyday adventures.

The camera is equipped with a back-illuminated Exmor R™ CMOS sensor that produces exceptional Full HD video and still photos, especially at dusk and other low-light situations where other cameras typically struggle.  It also features high bit-rate recording at up to 28Mbps, which ensures crisply-detailed footage in all types of shooting environments, including those with lots of camera or subject motion.

The AS20 model has built-in Wi-Fi functionality, allowing it to connect to the wearable RM-LVR1 Live-View remote.  Available as an optional accessory, the waterproof RM-LVR1 accessory displays a live image preview on its LCD screen, makes it easy to frame and record shots in tough conditions.  The remote can also control up to five cameras simultaneously, making multi-camera shoots a breeze.  Wi-Fi also enables the Action Cam AS20 to link up to compatible smartphones and tablets (iOS and Android devices) for easy content transfer and sharing. 

Additionally, the AS20 model features a handy flip function that automatically inverts the image if it's being shot upside down and boasts a strong battery life, comfortably shooting up to 130 total minutes of video with Wi-Fi on1 (150 minutes of video with Wi-Fi off1). 

Sony's free PlayMemories Home app makes it easy to edit footage and share via sites like Facebook® and YouTube™.  It features new Video Merge2, which lets users create exciting split-screen composites of up to four simultaneous views captured by different cameras.

Pricing and Availability

The new Sony HDR-AS20 Action Cam will be available in August for about $200.  The camera and its growing range of Action Cam mounts and accessories is sold at all Sony retail stores ( and other authorized retailers nationwide.