Sony launches the world's best 'selfie smartphone': the Xperia C3

Early this morning Sony announced an all new Android powered smartphone, the Xperia C3. This model is aimed at those who love taking selfies, offering a wide-angle 5-megapixel front facing camera. This camera boasts more than double the resolution of your standard 2.1-megapixel front facing camera, along with the first front facing flash unit we've seen; Sony's "unique soft flash". Alongside these features, Sony has included several selfi camera apps, like AR effect, which includes various animations and digital props that you can add to your selfies; like a pirate hat for instance.

For those of us who are more concerned with shooting photos of other people, the Xperia C3 includes an 8-megapixel rear facing camera that uses Sony's Exmor RS image sensor technology. They've also included their SteadyShot image stabilization technology, which is borrowed from their Cyber-Shot line of digital cameras. Viewing and framing is accomplished on a 5.5" HD IPS display, and processing is handled by a 1.2HGz Qualcomm Snapdragon quad-core processor and 1GB of RAM. The C3 offers 8GB of internal flash memory, expandable up to 32GB with an optional microSD card.

For more details, see the official press release below.

Sony boosts "selfie" trend with the launch of
Xperia™ C3 - the world's best selfie smartphone

• The world's best selfie1 smartphone fully-optimised for
selfies featuring a powerful new 'PROselfie cam' and selfie
• Create and share the best selfies with a 5MP wide-angle front
camera with Superior Auto mode and a soft LED flash in any
• Have unlimited fun with AR effect on the front camera or use
the Portrait Retouch camera app to style your close-ups in
real-time and post pictures in one of 10 different Deco frames
• Present the best of you and enjoy best in class video calls on
a 5.5" HD display over ultra-fast 4G/LTE connection
• With its super lightweight, slim design and powerful
Quad-Core processor and 4G Ultra-fast speeds, the Xperia™
C3 can go everywhere with you
• Dual SIM gives you the flexibility to use two SIM cards in the
same phone, so you never miss a call

8th July 2014, London, UK - Sony Mobile Communications ("Sony Mobile") today
introduces Xperia™ C3, the ultimate new smartphone for selfies and social sharing
thanks to Sony's leading digital imaging technology and interactive camera apps.
"Xperia C3 is a unique new smartphone from Sony, created to offer the ultimate
social sharing experience with a new powerful 'PROselfie cam'. It also presents a
combination of the best of Sony, with leading digital imaging technology and brilliant
specs and performance all for a mid-range price" says Calum MacDougall, Director of
Xperia Marketing at Sony Mobile Communications.  
"The rise of selfies shows no signs of abating - its usage has increased by 17,000%
since 2012 with the word officially being added to the Oxford English Dictionary in
2013. We're excited to offer SONY's first 'PROselfie Smartphone' and play a part in
this global phenomenon."
Fit more in the frame with our best ever 'selfie cam' smartphone
The Xperia C3 produces perfect selfies wherever, whenever with a 5 MP wide-angle
front camera (25mm with 80 degree field of view) that allows you to capture more in
the frame. With a unique soft flash, you can take flattering photos day or night by
simply double tapping the back cover or using Smile Shutter, which you can then
share with friends in three clicks. Thanks to the front camera's Superior Auto mode,
pictures are automatically adjusted for suitable lighting conditions and the auto
scene recognition function, which works together with HDR and LED flash, makes
sure you can capture the best selfies and selfie videos in any light.
To enhance your pictures further, the Xperia C3 comes loaded with selfie camera
apps. AR effect incorporates themes that let you easily add fun graphics and
animations - like pirate hats, horror faces and laser eyes - to your selfies and selfie
videos. Portrait Retouch is another innovative app that allows you to have a real-time
makeover of up to two people from a combination of choices from 10 different beauty
styles, 10 DECO frame options and magic beam for 6 eye reflection pattern changes.
All these features allow you to elevate your images to a new level, to impress your
friends via your favourite social media channels.
Enjoy Sony camera expertise
Created with Cyber-shot leading camera expertise, the    Xperia™ C3's impressive
8MP main camera,    featuring an Exmor RS™ for mobile image sensor, captures
perfect pictures even in challenging lighting conditions. With SteadyShot™ all of
your videos will come out smooth and distortion-free. The front camera also
makes video calls with Xperia™ C3 crispy clear, with exceptional image quality on
the large 5.5" HD display over ultra-fast 4G/LTE connection.
Discover apps that open up new experiences 
Xperia™ C3 comes loaded with innovative camera apps - developed to enhance
your mobile experience with social - and fun ways to create and share:
  • Superior Auto - on both main and front cameras. From illuminated nightviews to backlit selfies, Superior Auto recognises four scene types on C3's front camera and up to 36 scenes by the main camera and adjusts the settings automatically, to help you get the best photos anywhere, in any light. As the default camera mode, Superior Auto turns HDR on or off depending on your scene. HDR mode takes multiple shots with varied exposures and then merges them together to make your photos look natural - even in backlit conditions
  • Portrait retouch v.2 - style your close-ups in real time. Portrait Retouch makes sure you're captured looking your best with features including real-time makeover, DECO frame options and magic eye beam (light reflection) effects. Portrait Retouch offers a choice of 10 different beauty styles - including four natural looks for the guys - and the ability to retouch portraits of up to two people per image. You can see changes in real time, before capturing the shot to ensure a photogenic finish.
  • AR effect - a different angle to your photos and videos. Switch your front selfie camera to AR effect mode and see your viewfinder come to life as a carnival or Halloween parties with yourself and friends wearing fun masks, Caribbean pirate hats and Mummy wraps.
  • Timeshift-burst - always get the best picture. Timeshift-burst captures 31 frames in just 2 seconds - starting even before you press the shutter. Consumers can then scroll back and forth amongst the 31 frames to select the perfect image, or even keep them all.
  • Picture effects - create the best picture. Apply a wide selection of creative effects to your photos and change colours, add image trails or apply mirror effects. These adjustments enhance your images and open up a world of possibilities.
  • Movie Creator - create videos to be proud of. The new movie creator application allows you to trim and crop your videos so that you can easily edit what you want to share. Insert dramatic slowdown effects at one or more places on the timeline of the video so that you can preview your movie before you save and share.
  • Social live - broadcast your precious moments live. Social live lets you broadcast every moment as it happens live via Facebook. Get your friend's response right on the screen and keep the conversation going, all in real-time, and go beyond social sharing as you know it.
  • Sweep Panorama - Take a panoramic photo by just sweeping the camera.
  • Vine - Create and share beautiful looping videos. Share six-second videos with friends and your social networks with this simple and exciting app.
Speed that goes on forever
Xperia™ C3 supports super-fast 4G/LTE networks with up to 150 Mbps for
downloading and 50 Mbps for uploading, allowing you to share every highlight of
your day, anytime and anywhere. Powered by an efficient Snapdragon Quad-core
1.2 Ghz processor and with 1GB RAM and 8GB Flash memory, Xperia™ C3 enables
ultra-fast performance with breath-taking graphics.
Lightweight and slim, for life on the go
At just 7.6 mm and a mere 150g, this slim and sleek smartphone is perfect for
people on the go. Built with leading Sony technology the Xperia C3 has a stunning
screen that offers an unrivalled experience. Its large, beautiful 5.5" HD IPS
display optimised with BRAVIA® technology that offers great viewing from any
The Xperia C3 features an easy-toggle keyboard for one-handed input. In
addition, its Simple Home mode offers a simplified home screen with larger fonts
and loaded with the most used apps and speed dial features.
Better battery life
The Xperia C3 provides extensive usage to ensure you get the most out of your
smartphone whilst on the move. On top of this, Battery STAMINA Mode 3.0 saves
you wasted battery drain by recognising when you're not using your display and
automatically turning off the functions you don't need, while keeping the
notifications you want.
Dual SIM, no compromise
Sony's latest generation of dual-SIM technology allows users to set up both SIM 
cards independently with custom ring tones and easily choose between SIMs
before making calls or sending texts, whilst Sony's dual SIM management
technology means that users can keep both SIMs active and never miss a call,
even when talking on one of them.
Xperia C3 will be available in black, white and for something a bit special, mint,
and will launch globally from August 2014 starting with China as the first launch
For the full specifications, please visit:

1 Based on the results of a blind assessment of images captured by Xperia C3 against leading flagship
smartphones and selfie-optimized devices, based on overall results and overall comparisons as rated by 200
Chinese smartphone buyers. Research was conducted by Strategy Analytics between 20-23 June 2014. For
more information, go to:

About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative SmartWear products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony's world of networked entertainment experiences. For more information:
1) Facts and features may vary depending on local variant. 2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market. 3) Icons displayed are for illustrative purposes only. The homescreen may appear different in your product. Some features may not be available in your country or area.
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