Sony UP-DR150 Digital Photo Printer Sets New Speed and Quality Standard for Event Photos, Digital Kiosks

Designed to deliver quality prints and rapid turnaround in retail, studio, in-field event and kiosk applications, the UP-DR150 also offers high-volume roll printing, durable print heads, and a simple front-access design to minimize maintenance.

The UP-DR150 takes Sony's fourth-generation dye sublimation print technology to new levels. The high-speed printing comes from combining the newly developed adaptive thermal print head with a high-speed USB 2.0 interface. This trims print times for 4 x 6-inch images down to about 8 seconds, and delivers a 5 x 7-inch prints in about 15 seconds, and 6 x 8-inch prints in approximately 20 seconds. Aside from speed, the new thermal print head is designed to be durable enough to meet the demands of industrial use, reliably turning out print after print, day after day.

The UP-DR150's thermal print head delivers a high quality print that exceeds expectations for digital imaging, producing crisp, vibrant prints with lifelike, continuous tones. Skin tones reproduced with the UP-DR150 approach the natural warmth that is the hallmark of quality film prints. A choice of three print finishes - glossy, texture and matte - produces photo-like print quality. Four different print packs are available: 3 1/2 x 5-inch, 4 x 6-inch, 5 x 7-inch and 6 x 8-inch.

The Sony UP-DR150 digital photo roll printer will be available in December at a suggested retail price of ,595.