Sony Introduces Dedicated DPP-SV55 Photo Printer

Sony Corp., Tokyo, Japan, is launching its new DPP-SV55 Digital Photo Printer, which will be available next month for about . According to a Sony spokesperson, users can view and select photos to print without using a PC. An on-screen display helps consumers navigate and view their images on a television monitor to select photos for printing, cropping and rotating images.

The DPP-SV55 printer creates continuous tone pictures with color richness the company claims rivals traditional photo 1prints. Using layers of color dye, the printer creates up to 16.7 million colors. Super Coat 2, a Sony laminate, is applied in either matte or glossy finish during the printing process, protecting photos from color-shift and fading. Sony claims pictures produced with the DPP-SV55 have similar picture permanence to traditional film-based photo processing. The DPP-SV55 printer comes with a slot for Type II PC cards, so photos stored on SmartMedia and CompactFlash may be processed using a PC card adapter.