Sony Announces DSC-D770 CyberShot Pro Digital Still Camera

PARK RIDGE, N.J., Aug. 17 -- Sony Electronics Inc. today announced Cyber-shot Pro digital still camera, a full-featured mega-pixel digital still camera at a breakthrough price for professional-grade cameras. Available now, the new digital camera, model DSC-D770, incorporates performance features found only in a professional single-lens-reflex (SLR) camera, but at a suggested retail price of ,999. Key features of the Cyber-shot Pro camera include:

  • Five times manual optical zoom lens with manual focus;
  • Optical, through-lens-viewfinder with 2.5" LCD;
  • Wide variety of manual operations, to meet professionals' needs, such as exposure control and manual focus ring to allow a more accurate feel;
  • Progressive scan half-inch 1.5 million-pixel CCD with up to 1344 x 1024 image resolution;
  • A histogram function that allows users to check the distribution of brightness levels once a picture is taken in the LCD or on a video monitor;
  • A guide line function with top and bottom markers to give the photographer lines for portrait or landscape image framing;
  • Fast, continuous shooting and quick operation.

The camera's many professional-grade manual features give photographers ample flexibility to control and compose their pictures just the way they desire. The range of these manual features includes: a 5x manual optical zoom lens (equivalent to an 28-140mm on a 35mm camera) with built in macro capability, mechanical shutter, white balance control, ISO setting and TIFF file format.

The exposure control gives the user four option modes for creative control over each image. With programmed auto exposure (AE) mode, the camera selects the best aperture and shutter speed for a given scene. In aperture priority AE mode, the user selects the f-stop for creative control of depth of field. In shutter priority AE mode, the user selects the shutter speed to capture crystal clear images of fast-moving subjects. The manual setting allows the user control over both the iris and the shutter speed. In manual mode, shutter speeds can be adjusted from four seconds to 1/2000th of a second and the iris can be adjusted from f2 to f11.

The DSC-D770 comes with a supplied 8MB Memory Stick and a PCMCIA adapter card, model MSAC-PC2, for quick image transfers to any laptop. The PC card adapter has fast read and write speed, allowing users to transfer or save high resolution images in seconds (450Kb/s write and 880 Kb/s read speeds). The MSAC-PC2 PC card adapter will be available as a separate accessory in October for the manufacturer's suggested retail price of .95.

The DSC-D770 digital still camera is available now for ,999 (MSRP).