Sharp, Kodak To Jointly Manufacture Digital Cameras
NEW YORK, Sept 8 (Reuters) - Eastman Kodak Co. (NYSE:EK - news) and Sharp Corp. said on Friday they agreed to jointly manufacture digital cameras.
Sharp will be the original equipment manufacturer in Japan for "lower-end" cameras to be sold in the United States under the Kodak brand name. Terms of the deal were not disclosed.
"We are seeking expansion of the (digital camera) line into lower-end cameras," priced under , said Kodak spokesman Paul Allen.
Kodak's new line of digital cameras will be used largely for sending digital images via electronic mail or for posting on Web pages, Allen said. Previously Kodak had focused on pricier, high-resolution, mega-pixel digital cameras for high-quality prints.
Both companies said they would seek to expand the alliance into new products in the future. The deal is the first of its kind for Kodak and Sharp.
