Samsung Debuts the New OK Go Video, Captured Entirely With the NX100

OK Go is a band first and foremost, but their music is only a part of what made them famous. You may know them better as "the treadmill guys" or as the band that created an absolutely stellar Rube Goldberg machine.

"We are impressed and inspired by the band's memorable and imaginative music videos," says Samsung's SangJin Park. "NX100, an easy-to-use but high-quality camera, was the perfect tool to let the band express their creativity and experiment with new ideas."

The long awaited video from OK Go is finally out and creative is definitely the right word. It's a stop-motion video done entirely with toast. It doesn't sound like much at first, but it's something you really need to see to believe.

Check out the video at Samsung's NX100 webpage and learn more about the camera in our NX100 preview.