Ricoh Imaging Adds a New Pentax 16-85mm K-mount Lens

Ricoh has just released some versatile new glass for their Pentax K-mount bodies, with their new HD Pentax-DA 16-85mm f/3.5-5.6 ED DC WR zoom lens. It affords a rather wide 5.3x zoom range, covering a 35mm equivalent of 24.5-130mm. Autofocus is handled by their quiet DC motor, and they've included some high-quality ED (Extra-low Dispersion) glass. The lens also wears their WR (Weather Resistant) label, meaning it can stand up to the elements like many of their K-series DSLR bodies, like the Pentax K-3.

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See the official release below.

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Ricoh Imaging Expands PENTAX K-mount Lens Line-up with Versatile 16-85mm


With the new HD PENTAX-DA 16-85mmF3.5-5.6ED DC WR, Ricoh Imaging offers versatile lens capable of shooting 5.3x zoom in wide range, from ultra wide-angle to middle telephoto

Denver, Colorado October 29th, 2014 RICOH IMAGING AMERICAS CORPORATION is pleased to announce the launch of the HD PENTAX-DA 16-85mmF3.5-5.6ED DC WR. Designed for use with PENTAX K-mount digital SLR cameras, this interchangeable zoom lens is the newest addition to the K-mount series and will provide photographers with a new, high-quality lens option for capturing cutting edge imagery in virtually any setting.

Developed in response to requests from enthusiastic photographers, this new versatile lens provides a high zoom ratio of approximately 5.3 times to cover focal lengths from 16mm ultra-wide-angle to 85mm telephoto for lengths equivalent to 24.5mm to 130mm in the 35mm format. This makes it an ideal lens suitable for anything from wide-angle landscape shots to portrait photography.

"With the introduction of the new PENTAX DA 16-85mm lens, we are bringing to market a very versatile lens", said Jim Malcolm, President of Ricoh Imaging North America." The16-85mm allows photographers the capability of shooting both wide angle and telephoto quality images, whether capturing an amazing sunset over the mountains, or a group shot of the family at Thanksgiving, the 16-85 is designed to give you versatility in a single lens."

This new lens features the PENTAX-exclusive HD coating which delivers sharp, clear images reducing the occurrence of flare and ghosting, even under challenging lighting conditions such as backlight. Its weather-resistant construction with 11 seals makes it remarkably dependable, preventing water from getting into the lens interior. This durable design allows photographers to remain confident in its abilities under demanding outdoor conditions including rain and snow. It consists of 16 optical elements in 12 groups and features an ED (Extra-low Dispersion) optical element to effectively compensate for chromatic aberrations, and aspherical optical elements to minimize color bleeding.

With smooth, quiet autofocus operation driven by a built-in DC motor, you're sure to enjoy serene shooting.

Pricing and Availability
The HD PENTAX-DA 16-85mmF3.5-5.6ED DC WR lens will be available at retailers nationwide and at www.ricohimaging.com in November 2014 for a suggested retail price of $749.95.

About Ricoh Imaging Americas Corporation
Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services.  Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions.

The company now known as Ricoh Imaging Americas Corporation was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh's offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.

For further information, please visit www.ricohimaging.com
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© 2014 Ricoh Imaging Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.

Contact:
Sarah Schachterle
Public Relations Manager
(303) 728-0320
Sarah.schachterle@us.ricoh-imaging.com

RICOH IMAGING AMERICAS CORPORATION www.ricohimaging.com
633 17th Street I Suite 2600 I Denver, CO 80202 I Phone: 303-799-8000

Main Features

1. Versatile, 5.3-times zoom lens covering ultra-wide angles
This zoom lens offers a zoom ratio of approximately 5.3 times to cover the ultra-wide-angle to telephoto ranges (for focal lengths equivalent to 24.5mm to 130mm in the 35mm format). In addition to the most commonly used focal lengths, it provides ultra-wide-angle coverage to produce distinctive, creative visual expressions, such as an exaggerated perspective or an extra-wide depth of field. The versatile zoom lens comes in handy for a wide variety of scenes and subjects, including sweeping landscapes and cramped rooms.

2. Exceptional imaging power to optimize the performance of super-high-resolution cameras
Consisting of 16 optical elements in 12 groups, the lens features one ED (Extra-low Dispersion) element and three high-grade aspherical elements to minimize spherical and chromatic aberrations and suppress color bleeding. In order to accommodate a super-high-pixel image sensor installed in an SLR camera body, its MTF (Modulation Transfer Function) curve is programmed to be higher than those of conventional models in the same class to deliver high-resolution, fine-detailed images.

3. HD Coating to improve image description
This lens is treated with the high-grade, multi-layer HD Coating.* Compared with conventional multi-layer coatings, this PENTAX-original coating assures higher light transmittance and less reflection to deliver bright, high-contrast images free of flare and ghost images, even under demanding lighting conditions such as backlight.

* HD stands for High Definition.

4. Quick-Shift Focus system
The lens is equipped with the PENTAX-developed Quick-Shift Focus system, which allows the user to instantly switch to manual-focus operation after the subject is captured in focus by the camera's AF system.

5. Weather-resistant construction
The lens features a dependable weather-resistant construction with eight special seals to effectively prevent the intrusion of water into the lens interior. By pairing it with a weather-resistant digital SLR camera body, it assures a durable, reliable digital imaging system that performs superbly in demanding shooting settings -- even in rain or mist, or in locations prone to water splashes or spray.

6. Other features
・SP (Super Protect) Coating applied to the front surface of the lens to effectively repel water and grease
・Rounded diaphragm to produce a smooth, beautiful bokeh (defocus) effect, while minimizing the streaking effect of point light sources
・Smooth, quiet autofocus operation, driven by the built-in DC motor



Note: Designs and specifications are subject to change without notice