RED Raven Available Now (and Exclusively Through Apple)

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A few weeks ago, RED, the cinema camera company behind many of the biggest Hollywood movies and tv shows, announced that their entry level camera the Red Raven will now be sold exclusively through Apple's online store... for $14,999.95. 

Here's sample footage of the Raven shot by RED. 

The interesting thing about this is that it's only available as a package. One of the most complicated things about buying a new cinema camera is the age old question "can I use this out of the box?" Now, most professionals will customize their rigs anyway and buy only the items they deem essential for their style of shooting. But I don't think this kit is for them. 

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The world is filled with people who suddenly need to up their video production game, whether it's wedding videographers, bloggers or small companies trying to stand out on social media, and they're going to be afraid of making the wrong choice. 

With this kit, Red is simplifying the complicated process of immediately entering the high-end world of video production by including a RED Raven 4.5K camera BRAIN alongside accessories, storage, a lens, and software. Aditional items can always be added by buying directly from RED

The Raven is capable of shooting REDCODE RAW (R3D) footage at a 4.5K resolution at up to 120fps or 2K footage at up to 240fps.

The RED Raven Camera Kit includes:

  • RED Raven 4.5K camera BRAIN
  • RED DSMC2™ Touch LCD 4.7" Monitor
  • RED DSMC2 Outrigger Handle
  • RED V-Lock I/O Expander
  • Two IDX DUO-C98 batteries with VL-2X charger
  • G-Technology ev Series RED MINI-MAG Reader
  • Sigma 18-35mm F1.8 DC HSM | Art
  • Nanuk heavy-duty camera case
  • Final Cut Pro X

The RED Raven Camera Kit is available exclusively from now.