Polaroid Roars Back to Life With the OneStep2

What's old is new again. I don't mean old music or movies either. I mean how we experience them. I think with services like Netflix and Spotify you can easily experience art and culture from any era for a reasonable fixed-price. For $9.99 a month you can see and hear what it was like to live in a different generation, but you're not seeing or hearing it the way they were when they first came out. Hence, the resurgence with records in the past ten years. They're not convenient, they're more expensive than streaming music, you can't shuffle or create a playlist, but what you can do is listen to a piece of music all the way through the way the artist intended. Note: this only applies to albums that warrant a full playthrough, no one wants to sit down and listen to a record needle pop and hiss its way through an entire SPIN DOCTORS album.

Records are not the only old thing making a comeback. Printed Photography is too. Instant camera legend Polaroid died a horrible death in 2007. After years of declining sales, it shut down its iconic company and ceased to exist. Photographers hoarded stashes of old Polaroid film and people paid stupid-high (technical term) prices for the film on eBay.

But the improbable happened. People missed having a Polaroid camera. People missed it so much that a new company rose out of the ashes called Polaroid Originals and they've delivered a new camera. Well, let's call it a modern version of a beloved favorite.


The original Polaroid OneStep came out in 1977 for $40 and changed the way some people took pictures. I say some because polaroid was supposed to be an A camera. You wouldn't shoot a whole wedding with it. This was a camera for wacky group shots and selfies while you were on vacation or just goofing around with friends. It was like a portable Photo Booth, it just made people happy.

Elizabeth Stinson did a story on the new camera for Wired along with interviewing Oskar Smolokowski, former CEO of the Impossible Project, which reproduced Polaroid film and designed the I-1 instant camera. Here is an excerpt with some of the specs of the new camera:

The $99 OneStep 2 takes after the original in plenty of ways. It has a compact, molded plastic body available in either black or white. The viewfinder is tucked into the left-hand corner just above the exposure knob; the red shutter button is on the right. A redesigned rainbow logo runs across the bottom of the camera, paying homage to the original's striped decal.
There are some major differences too. The updated OneStep has automatic flash built in, which makes it easier to take photos at night. There's a 10-second self timer and a USB-charged battery that Polaroid says lasts for 60 days. At the top of the camera, a row of glowing LEDs show how much film is left out of an 8-pack. The film itself, a continuation of Impossible Project's work, is supposed to develop the first images in two minutes; a crisp, saturated photograph develops in 15. But the most important change is the aspherical polycarbonate "selfie" lens, which can take sharp photos as close as two-feet away, compared to the original which need at least four feet."

The Polaroid OneStep2 is available now from Polaroid Originals website for $99.99.

Source: WIRED