Polaroid finalizes agreement to produce Socialmatic Camera

We've been hearing about the Socialmatic camera since late 2012. However, that's all we've done is hear about it. Well, it looks like Polaroid has finally reached an agreement with C&A Licensing, LLC and Socialmatic LLC to produce the Socialmatic camera for 2014.

This throwback instant camera not only captures digital images, but also allows for instant prints with the built-in Zero Ink printer, and instant posting with built-in Wi-Fi. The camera will run Android's OS, with a generous 4.5" touchscreen interface. It will store files on 4GB of internal memory, expendable thanks to a microSD card slot. They claim we will see the Socialmatic in fall of 2014.

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The Polaroid® Socialmatic™ Camera to Debut in 2014
The New Instant Digital Camera will Allow
Consumers to Print, Post and Share Photos Instantly

Las Vegas, January 6, 2014 - Polaroid today announced that an agreement has been
finalized between licensee C&A Licensing, LLC and Socialmatic LLC through which the
Polaroid Socialmatic instant camera will be produced and brought to market in 2014. A
unique blend of the old and new schools, the Polaroid Socialmatic camera combines the
nostalgic appeal of vintage Polaroid instant cameras with the modern convenience of
being able to instantly connect and share via major social media networks using the
camera's built in Wi-Fi® and Android™ interface. The Polaroid Socialmatic camera will
be on display in the Polaroid Booth #13613 at the 2014 International Consumer
Electronics Show.

"We are very excited about the partnership with Socialmatic and the pending launch of
this remarkable camera," said Scott W. Hardy, President and CEO of Polaroid. "Polaroid
was the original social network: allowing people to instantly capture, print and share
life's moments in a way that had never been possible before. This relationship with
Socialmatic allows Polaroid to come full circle and once again allow people to capture
and share images in ways that are only possible with a Polaroid camera in their hands."

Instant Posting
The Polaroid Socialmatic camera will change the way consumers look at digital cameras
with its unique square shape and vintage design. Consumers will have the choice of
using the 14 megapixel front-side camera or 2 megapixel rear-side camera to capture
and immediately post images to their favorite social networking sites, via built in Wi-Fi.
If Wi-Fi isn't immediately available, the camera will easily pair with consumer's
smartphones via Bluetooth® to enable instant sharing from virtually anywhere.

Zero Ink® Digital Printing
Of course, the Polaroid Socialmatic camera will allow users to select, print and share
images instantly on ZINK Paper® featuring the ink-free Zero Ink® Printing technology by
ZINK Imaging. Prior to printing, images can be touched up, edited, and consumers can
add clip art, icons, or text to any image prior to printing or posting. When ready, the
user just presses print and the Socialmatic camera will automatically print a 2X3 inch
full-color sticker-backed ZINK photo in under a minute.

Easy to Use
The Polaroid Socialmatic camera will utilize an Android operating system, providing
consumers with a familiar, easy to use interface and a broad range of creative
capabilities and apps. The camera will feature a 4.5" touchscreen LCD display for easy
navigation and an LED flash for great images even in low light. Consumers will be able
to save their images to a Micro SD card or to the camera's 4GB of internal storage.
"We are proud to join forces with the iconic Polaroid brand to introduce this new
generation of instant products to the market," commented Antonio DeRosa, CEO of
Socialmatic™ LLC. "Combining the Polaroid heritage with our new social network
technology and the ZINK Technology, we can introduce a unique and innovative camera
to consumers."

C&A Licensing, an authorized Polaroid Licensee will produce and distribute the camera,
which is slated to arrive in the fall of 2014. Additional specifications including pricing
will be available in the coming months, and the Polaroid Socialmatic instant digital
camera will be on display at the Polaroid booth #13613 at CES January 7-10 in Las
Vegas. For more information, please visit www.polaroid.com/socialmatic or

The Polaroid Brand
Polaroid is one of the most trusted, well-respected and recognizable brands with a rich
75 year history beginning with Polaroid instant film. Our range of products include
instant and digital still cameras, high-definition and mountable sports video cameras,
tablets and flat-screen TVs that deliver the fun, instant gratification and value for
which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our
beginnings of instant photo sharing serves to designate genuine Polaroid branded
products. For more information, visit http://www.Polaroid.com.
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are
trademarks of PLR IP Holdings, LLC, used under license.

About C&A Licensing, LLC
C&A Licensing is a leading manufacturer and reseller of digital cameras, camcorders,
and related accessories in the consumer electronics marketplace. Headquartered in
Ridgefield Park, N.J., C&A Licensing is the Polaroid Licensee for instant digital camera,
sports video camera, security camera and photo accessories. C&A recently acquired
portions of Ritz Camera and Image LLC, including the company's stores, the Ritzpix
Network and the ritzcamera.com, wolfcamera.com and ritzcameraandimage.com
websites. With over two decades in business, the depth and breadth of their inventory is
constantly expanding as is their presence and reputation in the consumer electronic

About Socialmatic LLC
Founded by Artem Shishakin and Antonio De Rosa, Socialmatic LLC is a company
focused on creativity and innovation to bring to the market innovative products and
solution for a social world. With its over 20 years of founders combined experience,
Socialmatic LLC covers industrial design, social media networking and lifestyle concepts.

About ZINK Imaging
ZINK Imaging Inc., a privately held company, was founded to enable millions of
customers to enjoy the magic of ZINK® Zero Ink® products. ZINK Imaging invented,
manufactures, and is a supplier of the ZINK Printing Technology and the ZINK Paper®.
In addition to ZINK hAppy™ branded products, the technology is utilized by partner
companies which bring ZINK-enabled products to market under their respective brands.
ZINK Imaging's headquarters and research and development labs are in Massachusetts,
with a state of the art manufacturing facility in Whitsett, North Carolina. For more
information, please visit www.ZINK.com.

The ZINK® Technology and ZINK® and hAppy™ trademarks are owned by ZINK Imaging,