PMA Partners with CES for One Massive Tradeshow

The Photo Marketing Association has been doing a bit of rebranding when it comes to their annual expo. First they changed the time of year in which the show was going to be held, and mixed it up a bit by renaming it CliQ, but the latest announcement is the most significant change yet.

Instead of a specific standalone event like past years, the CliQ trade show will occur in the same location as the 2012 Consumer Electronics Show. It means that one of the biggest expos of the year is getting even bigger, and it means that attendance is going to be higher than ever.

PMA director Ted Fox says that this is a perfect opportunity to join two audiences together into one. "Our agreement [with CES] is an excellent example of two trade associations coming together to constructively and proactively address challenges and provide new opportunities."