Pixami Launches Next Generation Online Digital Imaging Products

PLEASANTON, CA - August 3, 2001 - Pixami, the leading provider of digital imaging infrastructure technology to online photo sites, today announced a major product upgrade. Called Pixami 2.0, this significant addition to Pixami's product line reinforces their emphasis on promoting the advantages of online digital photography and creating new revenue streams for online photo sites.

Highlights of Pixami 2.0 include a new Photo Calendar product, new Photo Album features such as Clip Art and 'Thought Balloons,' new Photo Enhancement features, a completely new User Interface and workflow, and a variety of architecture improvements. Pixami 2.0 also includes a complete set of new content, including Greeting Cards, FunFrames, Calendars, Collages and much more, in a variety of standard print sizes. In addition, Pixami 2.0 includes a complete Shopping Cart and back-end administration system, providing Pixami partners with the option for a totally turnkey solution.

The features developed for Pixami 2.0 were based on input from Pixami's existing photo site partners, with a focus on revenue-generation, quick site integration, stickiness and ease-of-use.

"Pixami's emphasis has always been on products that help photo sites grow their revenue and user populations," said Tom Moore, President and CEO. "Pixami recognized early on that while the ability to correct a photo online, adjust Red-Eye for example, is a critical feature for a photo site and will likely lead to a print order, high margin products such as Calendars, Photo Albums, Cards and Posters are ultimately what will make a photo site successful."

"Pixami products showcase the value of online photofinishing, add significant stickiness, and keep user's coming back - all while generating significantly more revenue than a standard print," he added. "This was our major focus when designing Pixami 2.0."

Pixami's full 2.0 product suite includes Photo Uploading, Photo Enhancement (Basic Editing, Special Effects, Photo Edges, and Templates), Frames, Print Projects, Photo Albums, and Calendars. Pixami has more products, features and technology specifically for online photo sites than any other company.

Pixami's products are built on their industry-leading Bandwidth Independent Processing (BIP) technology. The major advantage of this technology is consistently fast image processing performance, unaffected by image size or connection speed. This is accomplished by a unique design that eliminates the need to ever pass high-resolution images over the Internet.

Pixami's products are also designed to allow its partners to add their own HTML user interface and identity, providing for a seamless integration into the site.

All Pixami products are ready for immediate integration on a photo site, for both Windows and Linux servers. Interested parties can contact Pixami for a link to their complete online demonstration.