Pentax Announces New Q-mount ILC; the Q7

Pentax_Q7_120color.jpgPentax has added an all new Q-mount ILC, the Q7. Like the K50, this little gem offers up to 120 different color combinations, allowing users to match the Q7 to their own unique style. While wild color combinations are cool, what about its core features?

Well, the Q7 can deliver there as well. Pentax's Q-mount cameras are known for their petite size, however one draw back is that previous models (like the Q10) used small image sensors, which hold back image quality capabilities. The Q7 has been upgraded with a large 1/1.7-inch BSI CMOS image sensor, which should give it a nice boost in the image quality department. This sensor offers the same resolution as the Q10, 12.4-megapixels, however with increased surface area thanks to the large sensor design. 

At a scant 7 ounces, the Q7 will surely be easy to keep with you at all times. Thanks to the versatility of the Q-mount lens system, you can pick from 19 diffident lens options, so the Q7 won't only match your own personal style, but your shooting style as well.

The Q7 will sell for $500 USD with the include 02 zoom lens (3x). More details can be found in our Q7 Preview.

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PENTAX RICOH IMAGING Expands Commitment to Q-mount Camera System

Available in 120 color combinations, the Q7 ensures there is a camera for every taste and style along with features and settings to match

Denver, CO (June 12, 2013) --PENTAX RICOH IMAGING AMERICAS CORPORATION today announced the fun and highly capable Q7 compact system camera. Available for order in 120 eye-catching color combinations through PENTAX's Color To Order™ system, the Q7 gives creative control to the consumer with a complete system of interchangeable lenses, filters, viewfinders, and fun smart effects and digital filters enable truly limitless creativity.

Setting a new standard in the imaging industry, the Q7 incorporates a growing trend among consumer products: customization. With an expertly architected supply chain management system designed around Color To Order, consumers are empowered to integrate individual style, personality and taste into their camera sparking the creative process even as their order is placed.  Joining the already successful Q10, the Q7 features an upgraded 1/1.7 inch, back-illuminated CMOS image sensor, high sensitivity shooting up to ISO 12800 and enhanced Q ENGINE with faster response time during start-up and shooting time, the creativity continues as beautiful, sharp images are captured.

"Don't be fooled by the Q7's small size and 120 color combinations," said Jim Malcolm, executive vice president, PENTAX RICOH IMAGING. "As the smallest and lightest compact system camera in the world, this tiny gem is packed with serious specs and capabilities including a number of digital filters and smart effects."

Weighing in a just 7 ounces, the Q7's compact body enables easily poket-able portability while the fun filters and assorted lens variety inspire the casual photographer to elevate their creativity.  With 19 smart effects and filters and seven lenses, a retro look and feel can easily be applied in-camera with the ability to layer different effects for greater expression and better image quality than cell phones ever dreamt of.  Additionally, with the Q7's enhanced Eye Fi SD card compatibility and built-in menus, users can now edit, re-size and share photos instantly.

Also introduced today is the 07 Mount Shield lens. As the seventh member of the Q-family lens mount, the 07 lens produces a truly unique and timeless visual effect, comparable to the original pin-hole camera--with a fixed aperture of F9 and a focal length of 11.5 mm (or 53mm in 35mm format), for an extra-ordinary image with distinctively velvety edges. Featuring a focusing range of approximately 0.7-2m, still life shots and macro photography are given a beautiful dream-like look and feel. Weighing a mere 8 grams, the 07 Mount Shield lens is extremely small, resembling a tiny Q series body cap  making it an ideal lens for pocket-able fun, and travel photography.

Pricing and Availability

The Q7 kit with 02 zoom lens is available to order today in a choice of 120 color combinations at pentaximaging.com and retail outlets nationwide in August 2013 with a suggested retail price of $499.95. The 07 Mount Shield lens will be available for purchase online and at retail outlets nationwide in July 2013with a suggested retail price of $79.95.

Additional information including product specifications is available here: www.pentaximaging.com/news and product images are available here:www.pentaximaging.com/press/pressfiles.html.

About PENTAX

PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011. Additional details may be found here: www.pentaximaging.com/news