Panasonic Announces G1 Price and Launch Date

Secaucus, NJ (October 16, 2008) – Panasonic today announced pricing for the world’s first Micro Four Thirds System camera, the LUMIX DMC-G1 – available in mid-November for a suggested retail price of .95, which includes the LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S. kit lens. Also available in November, the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. telephoto Micro Four Thirds lens has a suggested retail price of .95.

The LUMIX G1, available in black, blue and red models, is the first interchangeable lens camera to offer consumers a choice of colors. Weighing about half as much as a standard digital single-lens reflex (DSLR) camera (1.28 lbs)*, the LUMIX G1 is loaded with features that both entry-level and more experienced DSLR users will appreciate.

Panasonic will expand its Micro Four Thirds System cameras and lenses in 2009, including a new model that builds on the LUMIX G1’s portability and style, while incorporating High Definition video capabilities. More details to be released in 2009. For more information about the Panasonic LUMIX DMC-G1, please visit www.panasonic.com/dsc.