• HOME
  • All News
  • Olympus Partners With America 24-7, The Largest Photography Project In History

Olympus Partners With America 24-7, The Largest Photography Project In History

Melville, New York, April 25, 2003 - Today Olympus America announced that it will reunite with photo visionaries Rick Smolan and David Elliot Cohen, original creators of the highly acclaimed Day in the Life series of photography books, for America 24-7, the largest collaborative photography event in history.

The project will center around an epic one-week digital photo shoot May 12th-18th involving 1,000 of the world's most talented photojournalists and an army of participating amateurs from the American public. All will vie for the chance to be published by capturing the most compelling digital images representing their views of American life. Dispatched by America 24-7, this huge corps of digital photographers extending from coast to coast will be asked to shoot images for a digital time capsule representing life in America over the course of one week.

"Olympus is demonstrating its commitment to digital photography and all that it envelops by helping to bring the 'digital experience' to life in accessible and experiential ways," said Mark Gumz, President & COO, Olympus America Inc. "We hope to empower thousands of Americans to take part in the digital revolution by participating in America 24-7. Introducing Americans from coast-to-coast to the thrill, excitement and possibilities of digital photography is what this project is all about."

Every image shot for this project by professional photographers and the public alike will be electronically submitted to www.america24-7.com where they will be compiled, judged and edited. America 24-7 will use this unprecedented wealth of imagery to create:

  • A spectacular national volume, America 24-7, a 320-page large format book scheduled for publication by Dorling Kindersley in November 2003.
  • 52 large-format illustrated volumes to be published in November 2004, celebrating each individual U.S. State, with special volumes devoted to New York City and Washington, D.C.
  • A website ( www.america24-7.com ) enabling photo enthusiasts nationwide to submit up to seven of their best digital images to the America 24-7 website powered by Snapfish. In preparation for their shoots, amateur photographers can hotlink to the Olympus website (www.olympusamerica.com) for digital photography product information, as well as advice from Olympus pros on shooting tips and techniques.
  • Customized home pages will be developed allowing both the professional and amateur photographers to showcase their personal images to family and friends. Every participant will be "published" on the project's personalized home page.
  • Traveling national exhibits of selected imagery will be presented and customized for individual states and regions.
In the weeks leading up to the shoot, millions of digital photography enthusiasts will be directed to visit the America 24-7 website, www.america24-7.com, to learn more about the project and how to participate, including simple instructions on how to submit pictures to the project. The site will suggest assignments and provide examples of images chosen for publication in previous Smolan-Cohen projects. Digital photographers nationwide can use these examples to develop similar stories and assignments in their own communities.

In addition to public participation, America 24/7 has hired 1,000 top photojournalists from across the country, equipping them with Olympus C-5050 Zoom 5.0 megapixel digital cameras. Designed for advanced photographic control, the C-5050 Zoom is a state-of-the-art, all-purpose tool designed to create the most realistic digital images possible for a broad range of users. Smolan and Cohen believe that the images captured with these Olympus cameras will reveal the best digital photojournalists in America, as well as undiscovered photographic talent.