Olympus Introduces New 8-Megapixel EVOLT E-300 "Consumer" Digital SLR
Melville, New York, Sept 27, 2004 – The Olympus EVOLT E-300 Digital SLR is the first 100% “digital-from-the-ground-up” consumer SLR system with interchangeable digital specific lenses. Incorporating a newly design compact body featuring the Dust Reduction system pioneered on the E-1 SLR body, the EVOLT delivers the versatility, durability and reliable performance of an SLR that isn’t just for the pros – now it’s for photographers of all skill levels at a price they can afford. The EVOLT looks like no other digital SLR because it's not bound by the conventions of traditional SLR film camera designs. The EVOLT has a radical new body shape that reduces height by eliminating the bulky pentaprism found on traditional SLR cameras. In place of the pentaprism the EVOLT incorporates the exclusive Olympus TTL Optical Porro Finder coupled with an exclusive side swing mirror box, that gives the camera its unique “flat-top” appearance and makes it more compact for greater portability.
The EVOLT E-300 features an 8-megapixel, high-performance, Full Frame Transfer KODAK KAF-8300CE CCD that delivers improved dynamic range, low system noise to capture fine image details in the highlight and shadow areas, as well as excellent color fidelity for brilliant colors. View your images on the 1.8-inch HyperCrystal LCD monitor with 134,000 pixels offers three times the contrast of conventional LCD monitors and features a wide, 160° viewing angle.
The EVOLT outfit includes a compact, Zuiko Digital 14 – 45mm f3.5 – f5.6 zoom lens (equivalent to 28mm – 90mm in 35mm photography), pricing and availability will be announced this week at Photokina - and will be posted here when we know what it is.
Read the Olympus E-300 press release
Olympus Announces Two Zuiko E-System Zoom Lenses
Melville, New York, Sept 27, 2004 – Olympus America Inc. today enhanced the E-System, the world’s first 100% all-digital interchangeable lens SLR system, with the introduction of two new Zuiko Digital Specific Lenses: the 14-45mm f3.5-5.6 and 40-150mm f3.5-4.5 Digital Zoom Interchangeable Lenses. These new consumer lenses will further expand the power of the E-System by delivering higher resolutions and superior image quality for consumers who appreciate versatility and affordability.
Read the Olympus 14-45mm/40-150mm press release
Olympus Announces Zuiko 7-14mm Ultra-Wide Zoom
Melville, New York, Sept 27, 2004 -- Olympus America Inc. today introduced the new Zuiko ED 7-14mm f4.0 zoom lens, part of its growing family of interchangeable lenses for the Olympus E-System. This latest addition is an ultra-wide angle zoom lens that offers a wide focal length of 7mm (14mm equivalent in 35mm photography) in a 2x optical zoom for professional photographers. The Zuiko Digital ED 7-14mm f4.0 follows the Zuiko Digital 11-22mm f2.8-3.5 already on the market and adds an even wider zoom to the Zuiko Digital Specific™ Lens Family. As with all lens components of the E-System, the 7-14mm lens is built on the new Four Thirds System standard.
Read the Olympus 7-14mm press release
Olympus Announces New FL-36 Flash
Melville, New York, Sept 27, 2004 – Olympus America Inc. today introduced the FL-36 Electronic Flash, an external flash unit that joins the existing members of the Olympus electronic flash family. Designed specifically for use with digital cameras, the FL-36 rounds out the comprehensive lineup of “designed for digital” accessories for the E-System Digital SLR cameras and other prosumer models from Olympus. The FL-36 flash offers the robust and full-featured functionality of the larger FL-50 combined with cost effectiveness.
Read the Olympus FL36 press release
