Noromis PhotoLab for Windows Makes It Easy

Verona, New Jersey — Noromis PhotoLab and President Maurice Hamoy today announce Noromis PhotoLab, the first Windows software that lets every-day people transfer photos from their digital camera to their computer, then go on to automatically enhance, and print lab-quality photos, all in one seamless session, and in as few as five clicks.

Maurice Hamoy, former VP of Marketing for the highly successful HiJaak line of graphic conversion software, brings back his unique “customer obsessed” marketing approach to provide a solution for home printing of digital photos. He says, “Using the same approach as we did for HiJaak, we observed hundreds of every-day folks as they attempted to carry out a seemingly simple and everyday task: get perhaps a dozen photos from a digital camera to the computer, make a few basic photographic corrections, and then print them at some fixed size. This ostensibly simple task took most people up to an hour of frustration, and then when the prints finally came, they were disappointing. No better than what they’d get from a drugstore’s photo kiosk. From those observations, we give you Noromis PhotoLab. A lean, focused software utility that gives busy consumers just what they need to print their digital photos, but intelligently produces the best print results available from existing home computers and printers.”

Noromis PhotoLab is designed to make drop-dead easy and fast the creation of beautiful prints from a digital camera, without having to become a photo editing expert. Unlike other photo editing applications, which provide hundreds of tools for all manner of photo effects, Noromis PhotoLab is focused on what 95% of home digital photographers want 95% of the time: in one session—get photos from the camera, automatically fix any errors in exposure, contrast, color balance, saturation, and sharpness, easily fix annoying red eye, and then print to any size and get the best looking prints their printer and paper are capable of. And Noromis PhotoLab does it quickly in as few as 5 clicks — better and faster than anyone else.

Noromis PhotoLab is available now to beta testers at www.Noromis.com just click the “I want to be a Beta Tester” button to sign up. Noromis PhotoLab will be available for purchase in January 2007 at an estimated street price of US .99.