Nikon's New Coolpix 880 Bridges the Gap Between Business and Pleasure

MELVILLE, N.Y., Aug. 28 -- Fast on the heels of the award-winning Coolpix 990, one of the most popular consumer electronics products of 2000, Nikon introduces the latest addition to its digital camera line, the Coolpix 880. Designed for work and ready to play, the Coolpix 880's extensive new features guarantee high performance and ease of use for both business and personal applications.

With the Coolpix 880, anyone can take great pictures without having a background in photography. The combination of a 3.34 megapixel CCD and a 2.5X (38-95 mm) Zoom-Nikkor lens featuring Nikon's superior optics ensures high quality pictures every time. And the camera is so small and lightweight (9.7 ounces without batteries) that you can slip it your pocket or purse and take it with you wherever you go.

Nikon recognizes that great pictures and great memories go hand in hand. The camera's brand new Scene Mode helps even the most novice photographer take better pictures. Simply set the Coolpix 880 to the appropriate scene and the camera automatically sets itself for optimal performance to take a great picture. Now, users don't need to be skilled photographers in order to capture a spectacular sunset; they just select the Sunset mode and the Coolpix 880 automatically adjusts the settings and takes the shot, producing a beautiful photograph.

True to form, Nikon has designed the camera with the optical excellence that has long given the company's cameras a worldwide reputation for superiority. Other features like the five-area multi-autofocus and newly designed exposure algorithm complement the camera's optics to ensure razor-sharp, colorful pictures every time.

The new "Quick Review" function allows you to see each picture immediately after shooting it, without wading through menus or switching to playback mode, so you always know if you've "gotten your shot" right away. The quick review also allows you to scroll through all the images that have been previously recorded.

Like earlier Coolpix models, the Coolpix 880 features the simplicity of a point-and-shoot camera, but includes a manual mode for more advanced photographers and will even allow users to shoot up to a 40-second QuickTime video file. To streamline operation, the Coolpix 880 was designed with quick, one-touch startup, mode selection with a pictorial dial, and a USB port for Plug-and-Play connectivity with both Macintosh and PC computers.

Numerous accessories are available for the photographer looking to have the greatest expandability and flexibility in any situation. These include converters, slide adapters and a remote cord. Like earlier Coolpix models, the Coolpix 880 is compatible with a variety of powerful, versatile Coolpix lenses (using optional step-down ring), including telephoto, wide angle and fisheye.

The Coolpix 880 will hit retail stores in September and will come bundled with a Duracell Ultra 245 (2CR5) battery and high speed Lexar Media 8 MB CompactFlash card. The Nikon Coolpix 880 will have an MSRP of .95.