Nikon to Sell Limited Edition Coolpix 950 Millennium for Charity

Nikon 950 Millenium MELVILLE, N.Y., Oct. 25 -- Nikon Inc. today announced that it will raise up to million for charity through online sales of its new limited edition Coolpix 950 Millennium digital camera. The sleek, millennium limited- edition rendering of the award-winning Coolpix 950 goes on sale Monday, November 8, at 9:00 am (EST) and will be sold exclusively through the online Nikon Outlet Store. A portion of the sale of the cameras, as much as million, will be donated to the Imus Ranch for children with cancer.

"The Coolpix 950 Millennium camera is Nikon's way of marking the 21st century and giving something back to children who are less fortunate," said Nancy Carr, general manager of marketing for Nikon consumer digital products and compact cameras. "Nikon has already donated 35mm compact cameras to the Imus Ranch but we wanted to do more." of each Coolpix 950 Millennium camera purchased will be donated to charity and Nikon will issue each customer a tax deduction letter.

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Each Nikon Coolpix 950 Millennium is an individually numbered (plate fastened to the face of the camera, serial #0001 to 2000) camera that features a distinctive brushed metal silver-blue body with a blue and gray grip. Priced at ,000, the Coolpix 950 Millennium Camera Outfit includes the digital camera plus a rugged black Millennium camera bag, Energizer(R) NiMH battery and charger, Lexar 64MB CompactFlash Card, USB card reader and four filters with a filter wallet. Additionally, Nikon is providing a one year warranty that includes an additional four year extended service contract and a certificate of authenticity.

Part of the proceeds from the sale of the 2,000 individually numbered, fully-loaded Coolpix 950 Millennium camera outfits, estimated at up to million, have been earmarked for The Imus Ranch. The Imus Ranch is an authentic working cattle ranch nestled in the rolling hills of New Mexico below a majestic mesa near Ribera, 50 miles northeast of Santa Fe, New Mexico. The ranch provides kids with cancer or serious blood disorders, as well as children who have lost brothers and sisters to sudden infant death syndrome, the experience of the great American cowboy.