Nikon Launches 775 Hour, 12-City Summer Fun Road Tour With New Coolpix 775

MELVILLE, NY, July 31, 2001 - Nikon (www.nikonusa.com), the world leader in photography, is touring America with 775 hours of summer fun to bring consumers closer to the Coolpix 775, the first digital camera to feature One-Touch Upload to the Web for transferring digital photos directly to the desktop or the Internet. The 12-city tour kicks off in New York City and continues its trek in an outfitted van for 775 hours where it will culminate at the end of August in San Francisco. Consumers can track the tour's highlights and view photos of visitors taken in each city by visiting the Coolpix 775 website.

"The Coolpix 775 Summer Fun Road Tour will bring digital photography to thousands of consumers across the country," said Deborah Sauer, general manager marketing, Nikon Consumer Digital Products and Compact Cameras. "We want to dispel the myth that digital photography is complex - in fact, with the Coolpix 775 taking digital photos has never been easier. For the next 775 hours, Nikon will offer people the chance to learn about the easy-to-use features of the Coolpix 775 and see first-hand the simplicity of digital photography."

The Coolpix Summer Fun Road Tour will travel to 12 major U.S. cities including Philadelphia; Washington, D.C.; Chicago; Atlanta; New Orleans; Houston; Dallas; Phoenix; Los Angeles and San Francisco. The Nikon van and team will offer consumers the chance to use the Coolpix 775 camera while visiting key tourist sites such as Rockefeller Center and Times Square in New York; Faneuil Hall in Boston; the Navy Pier in Chicago; the Santa Monica Pier in Los Angeles and other cities and beaches where people will be taking fun summer photos.

Consumers can track the tour's highlights and view the tour photos taken in each city by visiting the Coolpix 775 website at www.Nikonusa.com/Coolpix775. Along the tour route, the van team will be taking photos of visitors and posting select visitor photos in the Nikon Summer Fun tour album. People going to the site can also learn how to easily upload their photos and create personal photo albums as well as get information on the Coolpix 775, including demonstrations of the camera's special features, and a store locator with a search engine on where to buy the camera.