Nikon Appoints Jerry Grossman as Vice President, Marketing For Consumer Digital Products and Compact Cameras
MELVILLE, NY, November 28, 2001 - Nikon, the world leader in photography, today announced the appointment of Jerry Grossman to Vice President, Marketing for Consumer Digital Products and Compact Cameras at Nikon Inc. He will assume the lead role in planning and marketing for the popular line of Coolpix® digital cameras and Coolscan® scanners as well as One-Touch and Lite-Touch compact film cameras. "Jerry's capabilities make him the ideal person to spearhead marketing efforts for our consumer digital imaging products and compact film cameras," said Jack Abrams, CEO and President of Nikon Inc. "Consumers continue to embrace digital photography, and Nikon will answer their needs. With his invaluable leadership experience as Nikon's director of Internet Development, Jerry will further what is already an extremely strong and exciting line of consumer digital imaging products."
Grossman brings over 10 years of Nikon experience to his new position. He joined the company in 1993, was promoted to General Manager of Communications in 1995, and VP of Internet Development in 1999. He has become an industry leader in marketing of digital photography, online branding and Internet marketing. He has expanded and developed Nikon's Web initiatives, making the company the leading photography community on the Internet. Grossman has successfully planned and supervised the launch of four Nikon websites in the last two years including the product information site NikonUSA (www.nikonusa.com), NikonNet (www.nikonnet.com), a photo sharing and education community and NikonMall (www.nikonmall.com) Nikon's e- commerce website. Most recently, he spearheaded NikonPro (www.nikonpro.com) to help professional photographers enhance their business potential. In his new role, Jerry will continue to supervise Nikon's Internet Development team.
