New Rollei dp3210 Features 10x Optical Zoom

Our friends over at LetsGoDigital have posted news about a new Rollei dp3210 digital camera. It features 3.3 Megapixels, 10x optical zoom and has a large 2.5-inch color LCD as well as a high-resolution color electronic viewfinder. I can't help noticing that it is very similar to the Toshiba PDR-M700 in size, design and lens specifications -- maybe it's an OEM version?