Mystic Color Lab Brings Mystic Online PhotoCenter to Over 1.5M Eager Amateur and Professional Photographers

MYSTIC, Conn., July 9, 2001 - Mystic Color Lab, one of the nation's oldest and most respected direct mail photofinishers and an early pioneer in the digitization of analog images, expanded its online digital services business, announcing today the availability of the Mystic Online PhotoCenter.

For only .95, Mystic will upload and store scanned images from traditional film in to the Mystic Online PhotoCenter for 30 days. This allows consumers to easily e-mail individual or entire rolls of photos to family and friends, download the images to their computer, send online postcards for free, as well as order reprints, enlargements, and merchandise such as photo mugs, mouse pads, and t-shirts online.

Every Mystic Online PhotoCenter customer is able to extend the longevity and usage of their digital and scanned images by purchasing 100 megabytes of storage space in the PhotoSafe vault for only .95 per year (additional storage is also available). Storage in the online vault is secure, allowing customers to create albums that they can then share with family and friends. Images can continue to be e-mailed, downloaded, printed and ordered easily for special events and holiday gift-giving.

Mystic Color Lab has built its reputation on providing superior customer service since 1969. The company guarantees a customer's satisfaction by hand inspecting pictures to make certain every image is always sharp and bright with true-to-life colors that jump right off the print. It also offers a Two Plus Two Guarantee whereby Mystic will send two free rolls of Mystic Prestige Film and process both of them for free, if a customer is ever dissatisfied with the quality of their prints.