Love New York City? Get Ready for "Love Letters from the N Line"Over the next two months, Nikon will be treating New Yorkers and visiting travelers to Love Letters from the N Line. The N Line, of course, is one of the city's most famous subway lines -- serving Queens, Manhattan, and Brooklyn -- and home to four of the city's busiest stations. The Love Letters themselves will be visually dynamic images captured on Nikon cameras with NIKKOR lenses, naturally, and layered with curated love notes from New Yorkers describing why they love their city so very much.
Love Letters from the N Line will appear...
"in key locations in and around the transit line throughout the city, including Times Square, Atlantic Avenue in Brooklyn and Astoria, Queens." Keep your eyes open for billboards and posters and other types of displays.
Can't make it, but want to see why so many people love New York City? No problem, visit www.NikonLoveNY.com where you can look at all the different NYC photos or separate them by N Line station stops.
If you love New York and want to share...
Whether you live in New York or are a temporary visitor, share your best NYC photos on Instagram or Twitter using the hashtag #NikonLoveNY.
Nikon is then going to curate the highlights from those submissions and show them off at www.NikonLoveNY.com where anyone can check out beautiful shots like the below:
Who knows? Maybe you'll even see your Love Letter up there.
For the full details, here's Nikon's Press Release:
NIKON INC. PROCLAIMS ITS LOVE FOR NEW YORK CITY THROUGH NEW LOVE LETTERS CAMPAIGN
Kicking off with "Love Letters from the N Line," Nikon's Newest Campaign Celebrates the Things We Love About New York City Through Amazing Images and Invites Others to Share the Love Using #NikonLoveNY
NEW YORK, NY (March 20, 2017) - Today, Nikon Inc. unveiled its new "Love Letters" campaign which features open letters to the residents of New York City, highlighting some of the reasons why we love New York and inspiring people to share their love for the city that never sleeps. Evoking the traditional concept of the love letter but on a grander scale, the campaign will feature a variety of stunning images and curated love notes that highlight the city's diversity, showcase its exhilarating energy and celebrate the sights and sounds that are distinctly New York City. The campaign creative includes vibrant images, taken with Nikon cameras, that truly capture the city and those that call it home in incredible image quality, vivid colors and stunning detail that Nikon cameras and NIKKOR lenses are known for. Nikon's "Love Letters" will also encourage New Yorkers to share their own beautiful images and affection for their city through social media, using #NikonLoveNY. Participants' images will be highlighted and on display through the campaign's dedicated website: www.NikonLoveNY.com.
"Whether it's a secret spot for the best slice, the way the dusk light hits an iconic landmark or a favorite park bench with the perfect view, the things we love most about our cities deserve to be captured with a quality that reflects the pride and personal connection we have to these places," said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. "Through these Love Letters we hope to encourage consumers to pick up a camera and share the love they have for their city through stunning imagery. We are excited to kick off the campaign in New York, and see New Yorkers' perspectives of all of the extraordinary things that make the city they love so special."
Launching this Spring, the campaign will feature Nikon's love letters at some of the most notable places along the N Line through billboards, posters and other out of home displays. Images layered with short love letters will be revealed in key locations in and around the transit line throughout the city, including Times Square, Atlantic Avenue in Brooklyn and Astoria, Queens, offering commuters visually dynamic messages as captured by Nikon cameras and NIKKOR lenses.
Consumers and campaign participants will also have an opportunity to see the campaign come to life across digital media and mobile platforms. As New York is waking up from the cold, dark winter months, it is a perfect time to get out and capture the vibrant nature of the city. Over the next two months, Nikon will encourage New Yorkers to capture what they love most about the Big Apple and share their personal love letters with the world, tagging #NikonLoveNY.
Travelling through three boroughs, New York City's beloved "N Line" is the ideal canvas to showcase what makes New York City so exceptional. The line carries more than nine million passengers each month and runs through a diverse and rich cultural and architectural landscape stretching over a 45-station path and running through four of the 10 busiest subway stations in New York City, including stops at Times Square, Union Square, Atlantic Avenue and Coney Island. Already clad in Nikon's recognizable yellow and black, the N Line will serve as a conduit for Nikon's "Love Letters" campaign, which provides a picture of New York that's not often told, featuring some of the intimate details that make living in New York so personal and special.
This campaign builds upon the company's "Show Your Love Some Love" campaign, launched in March 2016, which empowered passionate people to create better memories with images that do their "loves" justice. The "Love Letters" campaign was created and executed by Nikon's agency partners, Cramer-Krasselt and MWWPR.
To see all of Nikon's Love Letters and notes from other New Yorkers, please be sure to visit www.NikonLoveNY.com throughout the campaign. For more information about Nikon as well as their latest Nikon products, please visit www.nikonusa.com.
Nikon 100 Year Anniversary
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of "Trustworthiness and Creativity," Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate our 100th anniversary in 2017.
Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 compact interchangeable lens camera system and KeyMission line of action cameras. Nikon Corporation, the parent company of Nikon Inc., recently announced the production of 100 million NIKKOR lenses in 2016, creating a new milestone in Nikon's heritage of superior optics. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook, Google+, Twitter, YouTube, Instagram, Vimeo and Flickr.