LG Changes the Instant Camera Game With Their New Pocket Photo Snap

If you think instant cameras are a fad related to peoples love of retro things... you're wrong. Fuji's Instax camera is not only one of their best selling cameras, it's often THE best selling camera at Amazon around the holidays.

Therefore it makes sense that everyone wants to get into the instant camera game, even companies like LG with little to no camera history outside of smartphones.

LG pocket blue.jpg
LG is not just trying to enter the instant camera market with their new LG Pocket Photo Snap, they're trying to change the market altogether.

The LG Pocket Photo Snap is a high-quality digital camera that allows you to share your images instantly, either digitally or by physically printing them inside the device. Unlike other instant cameras, however, as the Lg Pocket Photo Snap actually prints the images inside, you can also send images you take from your phone to it to use as a printer.

LG pocket seafoam opened.jpg

This is not your father's instant camera.

The Pocket Photo Snap has a 5MP camera and can print up to 30 images on a single charge. It is also the only instant camera on the market that can print black and white photos without having to change an ink or printer cartridge.

Because of its Bluetooth connectivity, aside from printing your own photos of your iOS or Android phone, The Pocket Photo Snap App allows you to edit the images that you took with the Snap before printing them.

LG pocket pink.jpg

The printer is unique as well as it uses a dye-sublimation process to print, giving your printed images sharpness and clarity. The printer also lays a transparent coating over the image after it prints, protecting it from smudging and degrading over time.

LG pocket pink side.jpg

One of the biggest advantages of the new LG camera might not have anything to do with its advanced technology, but rather it's printed image size. It prints 3.7 by 2.5-inch prints on paper that have peel and stick backings allowing you to plaster them wherever you want.

This is the most complete instant camera on the market.

The LG Pocket Photo Snap comes in blue and pink and is currently available for Pre-Order at Amazon, B&H and Fry's Electronics for an MSRP of $179.99, however, many of these sites are currently running a $30-off sale through August 11. Replacement photo paper and ink cartridge kits will cost $29.99.


ENGLEWOOD CLIFFS, N.J., Aug. 7, 2018 /PRNewswire/ -- LG Electronics USA has launched the LG Pocket Photo Snap, a new hybrid instant camera and portable printer, a 21st Century take on the retro instant camera. In an age of digital and online photo-capturing, the LG Pocket Photo Snap (Model PC389) allows you to once again hold, see and carry with you your most prized memories in a tangible, printed format instantaneously.

"The LG Pocket Photo Snap is much more than an instant camera. It's a cool little device that gives consumers the ability to take high-quality photos and instantly share them both digitally and by printing them out on the spot to enjoy with family and friends," said Tim Alessi, head of home entertainment product marketing at LG Electronics USA. "You can print instantly from your smartphone, too. LG designed the Pocket Photo Snap to be a highly portable travel companion that will enhance your enjoyment of all of those great moments you want to capture, enjoy and share."

Beyond possessing the traditional advantages of instant cameras such as ease of use, sharing capabilities and the ability to review a shot straight away, the LG Pocket Photo Snap delivers a higher degree of control with its unique features. With a five-million-pixel resolution and 30-image printing capacity on a full charge, the LG Pocket Photo Snap is designed to capture stunning images anytime and anywhere. Its black-and-white mode adds the feel of a traditional analog camera and the reprint function allows users to print multiple copies for convenient sharing with friends and family, "taking advantage of the latest technology while preserving its retro appeal," Alessi explained.

The LG Pocket Photo Snap is the only instant camera on the market that can produce black-and-white photos without a separate ink cartridge. It can also print photos taken on Android and iOS devices simply by connecting to the Pocket Photo Snap via Bluetooth. This easy connectivity allows users to share memories stored on their phone or tablet and make prints within 45 seconds. The LG Pocket Photo app also makes it easy and convenient to edit pictures prior to printing, turning it into a mobile photo studio you can store in your pocket.

The device prints photos through the same printing process favored by many professional photo printers. By using a dye-sublimation process, the Pocket Photo Snap delivers superior image quality with rich colors and great clarity. A first for instant cameras, the LG Pocket Photo Snap lays a transparent coating over the image to help protect it against humidity and reduce deterioration over time. The coating also prevents smudging of colors or degradation even if the photos get wet, preserving the cherished moments captured in a pristine, crisp state for a long time.

Unlike other models of instant cameras which deliver small prints, the Pocket Photo Snap produces larger 2.5 x 3.7-inch prints. The large, convenient photo paper also offers the option to peel and stick the photos anywhere you want. Available in pastel color tones and compact enough to fit almost anywhere, this device is the perfect accessory for on-the-go content capturers. The LG Pocket Photo Snap is available at Amazon, B&H and Fry's Electronics for a suggested price of $179.99. Replacement photo paper and ink cartridge kits are priced at $29.99. For more information, please visit https://www.lg.com/us/instant-cameras.

"LG" and the LG logo are trademarks of LG Corp. Other company and product names may be trademarks of their respective owners.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $55 billion global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. Electronics LG is a 2018 ENERGY STAR Partner of the Year - Sustained Excellence. For more information, please visit www.LG.com.