Lexar’s Digital Photography Website

Fremont, Ca., February 6, 2006 – Lexar Media, Inc. today announced that the company’s digital photography website (www.lexar.com/dp) is quickly becoming one of the Internet’s most popular digital imaging destinations for photography enthusiasts worldwide who want to view unique and informative content written by professional photographers. First launched in the spring of 2005, Lexar’s website recently shared its one-millionth page view – a milestone noteworthy by the fact that the majority of visitors are spending significant time on the website and scrolling though a great deal of the original content.

Lexar’s digital photography website includes valuable tips and tutorials aimed to help photographers of all levels capture better images and have a better overall digital imaging experience. The “pro photography corner” includes a lengthy list of profiles from reputable professional photographers including Greg Gorman, Ron Haviv and Vincent Versace, to name only a few. The site also features case studies contributed by professional photographers that detail steps taken during challenging shoots, comprehensive and creative digital image portfolios, and several professional photographer blogs for timely communication between professional photographers and website visitors.

Lexar’s digital photography website is full of valuable information that is constantly updated. Noteworthy new content currently posted on the site includes two articles from professional photographers, including an informative article about improving digital imaging workflow provided by John Santoro and an article providing tips on shooting pets by Nick Kelsh. In addition, the site’s most popular article, “Understanding White Balance” by Lexar employee, Jeff Cable, is also available and easily accessible to website visitors.