Lexar Media's Pro Series High Performance Digital Film Chosen by Official Digital Photographers of the Superbowl

FREMONT, Calif.--(BUSINESS WIRE)--Jan. 28, 1999-- Lexar Media, the leader in High Performance Digital Film(TM), today announced that ImageDirect, the official digital photographers of the National Football League (NFL), will use Lexar Media's Pro Series digital film at Superbowl XXXIII. ImageDirect selected Lexar's 160MB 8X Pro Series PC Card digital film along with Kodak Professional digital cameras for the ultimate high-performance digital imaging solution to catch the high-speed action of the Superbowl.

The Pro Series digital film is a family of high performance digital film specifically designed for the professional or "prosumer" digital photographer who demands the fastest 'click-to-click' time in order to capture fast action photography. It is currently shipping to key digital camera OEMs including Kodak. The Pro Series PC Card digital film ranges from 96 to 160MB and is available from professional camera resellers and the company's Website with prices starting at .00.

The action-packed photos of the Superbowl game, on Sunday, January 31, will be used for both the NFL's official Website and America Online's Website. By using high resolution digital cameras, the NFL can post photos of the game much faster than traditional cameras, and then use the images for print purposes as well.

01/31/99 update:  The picture of John Elway above came directly from the NFL's website, go see all the SuperBowl pics!!