Lexar Media Ships 512MB Pro Series 12x CompactFlash Memory Card

Fremont, California, August 7, 2001- Lexar Media, Inc., a leading designer, developer and marketer of high-performance digital film and connectivity products for the digital photography market, today announced the availability of its new high-speed, high-capacity 512MB 12x USB-enabled Type I CompactFlash digital film. Designed to meet the needs of the most demanding photographer, this is Lexar Media's fastest and highest capacity memory card. Lexar Media 512MB 12x memory cards can be purchased through camera dealers, distributors and the Company's Web site, www.digitalfilm.com.

"The demand for high-speed, high-capacity digital film continues to rise as digital photographers invest in the latest professional digital cameras and camera backs that generate file sizes up to 48 megabytes per image," said Eric Stang, president and CEO of Lexar Media. "The 512MB 12x is perfect for today's professional digital photographers, as it is capable of a sustained write speed of 1.8MB/sec. which greatly reduces file write time and camera recycle time."

Lexar Media Pro Series memory cards are designed for sports, fashion and action photographers that demand excellent performance from their cameras and the fastest write speeds. These same photographers trust flash memory-based digital film over disk drive storage because it provides the reliability and performance of a solid-state architecture.

Lexar Media Pro Series CompactFlash cards are ideally-suited for digital cameras including the Canon EOS D30, FujiFilm S1 Pro, Kodak Professional Series, Nikon D1, Nikon D1H, Nikon D1X, Olympus E-10 and other models. All Lexar Media Pro Series CompactFlash cards come with a lifetime warranty and feature USB functionality built directly into the card to enable quick and easy photographic image transfer to a PC or Macintosh via USB port.