Lexar Media Announces 32MB SmartMedia, 128MB CompactFlash and 320MB PC Cards

LAS VEGAS--Feb. 18, 1999-- Lexar Media, a leading supplier of High Performance Digital Film(TM), today announced plans to add to its family of high performance digital film: a 32MB SmartMedia card; a 128MB CompactFlash card and a 320MB PC Card. With these new additions, Lexar leads the digital film industry with the largest capacity and highest speed digital film in each category of industry-standard digital film formats.

The Pro Series 128MB CompactFlash and Pro Series 320MB PC Card are specifically designed for professional and "prosumer" digital photographers who demand the fastest 'click-to-click' time in order to capture fast action photography or increase workflow. The new cards are CompactFlash and Type II PC Card flash memory devices respectively, that offer extremely fast 8X performance (1.2MB/sec. sustained write speed)--up to five times as fast as the generic digital film currently available.

Production shipments of Lexar's 32MB SmartMedia and 128MB CompactFlash digital film cards are scheduled to begin in Q2 1999. The Pro Series 320MB PC Card is expected to be available in March 1999 from professional camera resellers and the company's web site with a suggested list price of ,199.00.