Lexar Launches New Branding Campaign for Flash Memory Cards
Lexar Media Inc., Fremont, Calif., USA, a provider of digital media technologies, has launched a new branding campaign that includes advertising and redesigned product packaging for its flash memory cards and accessories.The advertising component of the overall campaign, featuring the theme, "Take a Closer Look" and highlighting Lexar's professional photography products, currently appears in select professional photography and enthusiast publications and will be similarly placed throughout the fall and early 2006.
In addition to professionals, Lexar's new campaign is targeted toward "prosumer" digital photographers, including those who have adopted digital SLR cameras from companies such as Canon, Nikon, Olympus and Pentax.
