Lexar Announces Portable USB SmartMedia Reader

FREMONT, Calif.--Lexar Media, Inc. announced the launch of its newest product, the Lexar Media USB SmartMedia Reader. The Lexar Media USB SmartMedia Reader quickly and easily transfers images to a computer from the digital film found in SmartMedia digital cameras. Users simply remove the digital film from the camera and insert it directly into the reader. The SmartMedia reader also enables users to drag and drop images, as well as store, display, or enhance them when used in conjunction with Lexar Media?s Shoot & Share image viewing and enhancement software. And because the SmartMedia reader is USB-enabled, users can enjoy the reader?s true plug-and-play capability.

The SmartMedia reader easily fits into a small camera bag pocket to provide mobile connectivity with computers for both PC and Macintosh users. Capitalizing on the contoured and easy-to-use design of Lexar?s popular JumpShot cable, the SmartMedia reader is similarly sculpted.

The Lexar Media USB SmartMedia Reader has a suggested retail price of .99. It will be available in the United States in January 2001. The USB SmartMedia reader will also be available at Lexar Media?s Web site.