Lexar Announces Picture Perfect Pets Online Photo Contest

Fremont, CA, June 16, 2005 ? Is Fido ready for his close-up? Lexar Media, Inc. (Nasdaq: LEXR), a leader in advanced digital media and accessories, today announced the start of its online Picture Perfect Pets amateur digital photography contest, in conjunction with its sponsorship of the upcoming publication of "DOGS 24/7" and "CATS 24/7," by Rick Smolan and David Elliot Cohen, follow-on books to the hugely popular "America 24/7" book series. Entry details for contestants are at www.lexar.com/pets.

The Lexar Picture Perfect Pets online contest will run from June 15 to June 30, 2005. Photographers should submit photos of their cats or dogs into the competition categories provided. Lexar is partnering with Webshots, the leading photo-sharing website, serving as the official photo submission site, and Purina PetCare, a leader in the pet products industry, providing grand prizes for contestants.