Lensbabies Launches Lensbabies 2.0 - New Generation of Selective Focus SLR Lens

March 21, 2005, Las Vegas, NV - Today at the WPPI trade show, Lensbabies launched Lensbaby 2.0, a second-generation selective focus SLR camera lens, bringing brighter, sharper, and faster selective focus photography to professional and avid amateur photographers. Lensbaby 2.0 brings one area of a photo into sharp focus, with that ‘sweet spot’ surrounded by graduated blur, glowing highlights, and subtle prismatic color distortions. Photographers can fluidly move the sharp area around the photo by bending the flexible lens tubing.

Lensbaby 2.0 features an f2.0 aperture setting in addition to the Original Lensbaby’s f2.8, f4.0, f5.6 and f8.0. With Lensbaby 2.0, a photographer can control the size of the sweet spot of sharp focus by changing the apertures. The brighter the aperture, the smaller the sweet spot of focus and the greater the amount of graduated blurring in the photo’s surrounding area. It also features a coated, high refractive index, low dispersion optical glass doublet. Photographers will also find that Lensbaby 2.0 has minimal diffusion even at the f2.0 aperture setting.

Lensbaby 2.0 is available for sale now at www.lensbabies.com for , in camera mounts for virtually all SLR camera bodies. It will be rolled out to specialty photographic supply stores starting in mid-April. Lensbabies continues to offer The Original Lensbaby for .