Leica's Creative Billboards Show Off Ability to Capture Detail

Leica is known for a lot of things, and now they can add billboards to that list. Their new billboards are a brilliant concept, even if it does make them a little difficult to tell apart from the background.

Each of the billboards features a close-up picture of whatever's behind it. In most cases that's a wall or a fence, but the results are fantastic. It's a great way to explore how good a picture can look without resorting to studio shots.

The billboards were created to show off the V-Lux 1, which offers a 12x optical zoom and the S2, which boasts a massive 37.5 megapixel sensor. You can find a gallery of more Leica billboards over at Petapixel.