Kodak Printomatic is Just Like a Polaroid Snap... Because It is

Like records, film and film products are making a comeback. It's not just nostalgia either, younger generations are coming to see the value in these products. With a record it's tactile and you have to listen to a whole album the way people used to, not just jump around in some Spotify playlist. With developed photographs, you get a different view on the world. It's not as shiny and has some grit in it.

Kodak and Kodak products have been in demand lately, therefore it's no shock that they announced their own instant camera called the 'Printomatic'. A name which in itself strikes a bit of nostalgia in the consumer, harking back to a time when technology was new and exciting. It has a 10-megapixel instant Zinc print camera. It doesn't require a printer or use ink cartridges. You simply add the zinc paper and... out comes pictures like this.


The Kodak Printomatic has features like:

  • Maximum resolution of 10-megapixel camera
  • Built-in flash
  • Built-in lithium ion battery
  • Two picture modes: vibrant color, black & white
  • Low battery indicator
  • Printer status indicator
  • MicroSD™ card indicator
  • MicroSD™ card slot
  • Slots for neck strap
  • Grey or yellow color options

If this camera looks familiar to you it should, as it's basically the same camera as a Polaroid snap. They do have one major difference though -- price. The Kodak camera is expected to launch almost $30 dollars cheaper than the SNAP. That's significant. With a $69.99 suggested MSRP the camera moves into the affordable territory, making it cheap enough that it could sway casual photographers into trying something new. Let's be honest, it's a pain to print digital pictures. Most people today simply upload them to a service and have them printed and sent to them. A service like that provides size advantages for sure, but the Printomatic provides convenience and instant gratification. 

Honestly, if they really wanted this product to succeed they should sell it for $19.99 with no zinc paper included, maybe even make a limited number of cameras available for free. Just pay for shipping and buy the paper separately. That's where they make the real money anyway... it's all in the paper. 

Press Release:

KODAK PRINTOMATIC Instant Print Camera Captures the Moment

Sleek new camera brings legendary Kodak style to the instant print camera game; prints beautiful, ready-to-share photos

Rochester, NY and EDISON, NJ, Monday, September 11, 2017 --

Today Eastman Kodak Company and its licensee C+A Global unveiled the KODAK PRINTOMATIC Camera, a brand-new instant print camera. The stylish new point-and-shoot camera instantly prints high-quality, full color photos right from the camera body, making it the ideal all-in-one solution for capturing and sharing beautiful, vibrant prints instantly.

The KODAK PRINTOMATIC Camera is the ultimate catalyst for a good time that can be shared instantly. Every day is a special occasion with the KODAK PRINTOMATIC Instant Print Camera - from graduations to family gatherings to relaxing getaways with loved ones. A perfect accessory for event planners, scrap-bookers, vacationers and partygoers, instant photography is the utilitarian-meets-fun solution for custom gifts and mementos. Wedding guests can snap candid photos of the ceremony and have them printed and framed before the reception starts. Creating custom scrapbooks is hassle-free when photos print immediately with adhesive backing ready to be added to the page. Events become more fun, weekend get-togethers are enriched, and moments that once were forgotten on a smartphone are cherished forever.

"The KODAK PRINTOMATIC is a contemporary camera with a wonderful balance of digital and analog technology," says Steven Overman, President of Kodak's Consumer and Film Division and Kodak Chief Marketing Officer. "It's an accessible device for anybody who wants to create a lasting memory in a tangible, colorful way."

"We feel honored to partner with Kodak, a company that has established itself as a leader and storied brand in color technology used the world over," comments Chaim Pikarski, CEO of C+A Global. "This release is another step for Kodak entering into the growing instant digital camera market. The KODAK PRINTOMATIC Camera is the first of the full product lineup to be launched in 2017 and continue into 2018. The KODAK PRINTOMATIC Camera brings back the nostalgia of capturing and sharing KODAK MOMENTS, putting the print in the palm of your hand, the moment it happens."

With a maximum resolution 10-megapixel camera and no computer connection or even Wi-Fi needed, the KODAK PRINTOMATIC Camera produces 2x3" photo prints with no ink cartridges, toner or film necessary. Photo prints are durable, water- and tear-resistant with an adhesive back. Fun, fast and easy to use, the compact and fashionable KODAK PRINTOMATIC Device fits right in your back pocket and is perfect for sharing vibrant, smudge-free photos with friends and family, anywhere, anytime. Keeping up with all the fun, the camera can even shoot a new photo while still printing the previous shot, so you'll never miss a special moment.

KODAK PRINTOMATIC Instant Print Camera Highlights and Benefits:

Maximum resolution of 10-megapixel camera
Built-in flash
Built-in lithium ion battery
Two picture modes: vibrant color, black & white
Low battery indicator
Printer status indicator
MicroSD™ card indicator
MicroSD™ card slot
Slots for neck strap
Comes in grey or yellow
The KODAK PRINTOMATIC Instant Print Camera will be available in late September for $69.99 USD at major retailers and online including Amazon. The camera comes with a USB cable, a Quick Start Guide, a 10-pack of KODAK ZINK Photo Paper and a memory card. KODAK ZINK Photo Paper comes in 20 and 50 packs, and is sold separately.

Source: KODAK

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