Kodak announces new Ektachrome film!

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Six years ago Kodak filed for bankruptcy and the fate of the worlds largest film company seemed certain. And yet, Kodak has clawed its way back to relevancy much to the delight of photographers and filmmakers everywhere. 

It's never going to be the behemoth it once was. There will never be the demand that there used to be for film stock, but once the world realized what digital can and can't do, the market stabilized a bit. Which is great, as Kodak can now re-introduce more products like their EKTACHROME Film E100 that was killed off six years ago in the bankruptcy. 

For those not in the know, Ektachrome is a color reversal film stock. That means no negative. Remember slides? Remember having to sit through four hours of un-culled boring slides from your uncles trip to Dollywood? Same thing. Color reversal stock was also used in 8mm, 16m, and 35mm motion picture film and it gave the image a washed-out look with deep blacks that you couldn't get with negatives.

Kodak states:

"EKTACHROME Film was the choice for generations of filmmakers," said Steve Bellamy, President, Eastman Kodak Company's Motion Picture and Entertainment Division. "The distinct and unparalleled look of films like Tony Scott's "Domino" and Spike Lee's "Inside Man" could not have been achieved without EKTACHROME. We are extremely excited to reintroduce this film to those who know and love it, and to a new generation of motion picture artists."


This is a great day for photographers the world over, first, they got KODAK PROFESSIONAL T-MAX P3200 back, and now Ektachrome. If people keep buying them, who knows what they could do, maybe make a Vision 50D 35mm still roll?

The new KODAK EKTACHROME will be available today in rolls of 36 for 35mm still cameras, Super 8 format beginning October 1, 2018, and 16mm later in the year.  


PRESS RELEASE

ROCHESTER, N.Y. September 25, 2018 - Eastman Kodak Company and Kodak Alaris announced today the availability of the highly anticipated KODAK EKTACHROME Film line.

 

KODAK PROFESSIONAL EKTACHROME Film E100, available from Kodak Alaris, will immediately begin shipping to distributors and stock house dealers worldwide.  The new film will initially be available in 135/36x camera format and is expected to be a favorite among professional and enthusiast photographers alike.

 

KODAK EKTACHROME 7294 Color Reversal Film in the Super 8 format will also be available beginning October 1, 2018 from Eastman Kodak Company.  Availability of EKTACHROME products in the 16mm format will follow later this year.

 

Resurgence in the popularity of analog photography and motion picture film has created demand for new film offerings.  "We recently brought KODAK PROFESSIONAL T-MAX P3200 Film back to market, and the response was overwhelming," said Dennis Olbrich, President - Kodak Alaris Paper, Photo Chemicals and Film. "Based on the response we're seeing to beta test images on social media, we expect the return of EKTACHROME E100 to be equally well received."

 

"EKTACHROME Film was the choice for generations of filmmakers," said Steve Bellamy, President, Eastman Kodak Company's Motion Picture and Entertainment Division. "The distinct and unparalleled look of films like Tony Scott's "Domino" and Spike Lee's "Inside Man" could not have been achieved without EKTACHROME. We are extremely excited to reintroduce this film to those who know and love it, and to a new generation of motion picture artists."

 

KODAK PROFESSIONAL EKTACHROME Film E100 and KODAK EKTACHROME 7294 Color Reversal Film are daylight balanced color positive films, featuring clean, vibrant colors, a neutral tone scale, and extremely fine grain.  The distinctive look is well suited to a wide range of applications, such as product, landscape, nature and fashion photography. Kodak also anticipates a strong demand for Super 8 and 16mm products for use in commercials, music films, and features.