Kodak Slashes Prices on Professional Digital Cameras

SAN FRANCISCO, August 29 - Professional photographers looking to make the move to digital imaging, or who have had their eye on a Kodak Professional digital camera, now have unprecedented access to the industry's leading digital cameras, thanks to new - and dramatically lower- pricing on selected models.

Through direct pricing action and a special arrangement with its authorized dealers in the United States, Kodak Professional is offering reduced prices on some of its most highly regarded cameras. Photographers will find aggressive pricing on the Kodak Professional DCS 660, 560, 620, 620x, 620 base kit, 330 and 315 digital cameras.

Leading the way are the Kodak Professional DCS 660 and DCS 560 digital cameras. Recommended list prices on these high-end, 6-megapixel models have been cut from ,995 to ,995. This new pricing is possible due to ongoing manufacturing efficiencies, replacement of promotional programs such as the Apple G4 computer giveaway with direct-to-customer savings, and Kodak Professional's more aggressive stance in a competitive marketplace.

The recommended list price on the award-winning Kodak Professional DCS 330 Digital Camera, with 3-megapixel resolution and complete SLR functionality, is down ,000 to ,495. The recommended list price on the Kodak Professional DCS 315 Digital Camera has dropped ,200 to ,795. To sweeten this offer, the DCS 315 comes with a new 24-70mm IX-Nikkor lens at no extra charge.

Direct dealer incentives from Kodak mean lower prices as well on the Kodak Professional DCS 620 and 620x digital cameras, as well as the DCS 620 base kit. Photographers will now be able to purchase a rugged, high-performance DCS 620 digital camera, a DCS 620 base kit, or new DCS 620x digital camera - with an ISO range of 400 to 6400 - for many hundreds less.

These dealer incentives on the DCS 620 series models will be in place through October 15, 2000. Reduced prices offered under this program are available for this limited time in the U.S. only from authorized dealers of Kodak Professional DCS digital cameras.

For information on Kodak Professional, customers can call: 1-800-235-6325, or visit our web site at: www.kodak.com/go/professional.