J.D. Power and Associates Ranks Nikon D series

MELVILLE, N.Y. (October 18, 2007)– Nikon D Series Cameras rank “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction StudySM. On a 1,000-point scale, Nikon’s D series digital SLR cameras earned a score of 822 index points, making them the highest-ranked camera line among digital SLRs in four areas of customer satisfaction: picture quality, performance, operation, and appearance and styling.

“We are thrilled to have received this prestigious honor from J.D. Power and Associates. This study represents the true voice of consumers and Nikon is proud to receive a highest ranking,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “Nikon engineers work extremely hard to design and develop digital SLR cameras that offer extraordinary image quality and performance. Every Nikon digital SLR camera is designed first for the end user’s requirements. So, whether the customer is a seasoned professional, a passionate enthusiast or a first-time D-SLR user, their satisfaction is assured. Receiving this award demonstrates our confidence that Nikon’s digital SLR cameras are fulfilling, and often exceeding, our customers’ expectations.”

Nikon’s D series digital SLR cameras include such popular models as the D200, D80, D40x and D40 as well as professional models such as the recently introduced D300 and D3 digital SLR cameras. Nikon digital SLR cameras are engineered for use with up to 55 world-renowned NIKKOR optics and a host of other Nikon system accesories including Nikon Speedlights and Nikon Capture NX image editing software.

The J.D. Power and Associates 2007 Digital Camera Satisfaction Study is based on the responses of nearly 7000 consumers who purchased a digital camera within the last 12 months.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information about J.D. Power and Associates, visit JDpower.com

*Nikon DSeries received the highest numerical score among digital SLR cameras in the proprietary J.D. Power and Associates 2007 Digital Camera Satisfaction Studies. Study based on 6,982 total responses measuring 5 product lines and measures opinions of consumers who purchased a digital camera in the previous 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed in June-July 2007. Your experiences may vary.